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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsThis Beautiful Ad, Featuring a Gay Couple and Their Children, Is Stunningly Moving
By Mark Joseph SternFor years, advertisers had no idea how to incorporate sexual orientation into commercials, usually swinging too far toward either gay panic humor or excessive ambiguity. Coca-Cola did manage to include a blink-and-you-miss-it gay clip in its recent Super Bowl ad, but it was too fleeting to make much of an impact. Now, however, a new commercial for Honey Maid graham crackers has ushered in a new era of gay-friendly advertising, capturing the affection and support shared by two loving gay fathers, their adorable son, and their newborn baby.
The ad, part of Honey Maids new This is Wholesome campaign, walks a precarious line between sincere and saccharine. But by adding just a tinge of the politicalhaving a mortgage together is what marriage used to be for gay people, one husband wryly notesthe ad avoids mawkishness and succeeds as a simple, moving portrait of a family at once quite ordinary and decidedly exceptional. Nor does Honey Maid push too hard to get its product in the frame; you might not even notice those graham crackers on the table until the second viewing.
In an era when gay life is often intrinsically political, its wonderfully refreshing to see gay family go about the simple business of everyday life with such normalcy. Were so used to hearing about pain and persecution that when a little boy in a graham cracker ad says Well always share our best and worst of the dayits usually hard to come up with a worst, his sweet innocence registers as almost unbelievable. Almost.
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http://www.slate.com/blogs/outward/2014/03/11/gay_family_in_commercial_this_ad_with_gay_dads_is_intensely_moving.html
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This Beautiful Ad, Featuring a Gay Couple and Their Children, Is Stunningly Moving (Original Post)
DonViejo
Mar 2014
OP
Anyone that thinks those children are better off in a foster home or worse
Swede Atlanta
Mar 2014
#6
Brickbat
(19,339 posts)1. Love it.
K&R
Cha
(296,774 posts)2. It is, Don.. I saw it last
on night on William's thread. Which doesn't mean it shouldn't be posted again..
dickthegrouch
(3,169 posts)3. This is WHOLESOME :):):):):)
HOORAY!!!!!!!
Will Fox show it?
Narkos
(1,185 posts)4. Beautiful
Nye Bevan
(25,406 posts)5. Or what I would refer to as a "couple".
True progress will be when this kind of thing is utterly unremarkable.
Swede Atlanta
(3,596 posts)6. Anyone that thinks those children are better off in a foster home or worse
are evil. Clearly these two couples love one another and have strong bonds with their children. What a wonderful environment to experience as a child - to have two parents who clearly love another and who love the child unconditionally.
DeSwiss
(27,137 posts)7. K&R!!!
liberalla
(9,221 posts)8. Awesome!!!
Way to go, Honey Maid! Very well done. It softens my heart...
theHandpuppet
(19,964 posts)9. A rec and a kick...
Gladly!
Arugula Latte
(50,566 posts)10. Gimme s'more ads like this, please!
cyberswede
(26,117 posts)11. Great ad! And...
I'm glad they appear to have removed HFCS from their products. Good.