House Dems Float e-Cigarette Bill (Regulating How They're Marketed/Advertised)
If I understand this correctly, the bill wants to regulate how e-cigs are marketed, it isn't about banning sales to minors.
Not sure I agree with Government defining what is or is not considered marketing to children.
Many of us have grown up with cartoon characters. I still love the artwork and characters of Bugs Bunny and Felix the Cat (circa 1920's) so would using them in marketing be illegal? Harder to define marketing to children than it is to define what is or is not porn, IMO.
House Dems float e-cigarette bill
By Benjamin Goad
Legislation introduced Thursday by a group of House Democrats would bar the burgeoning electronic cigarette industry from marketing its products to kids.
snip
In the meantime, critics have complained that e-cigarette firms are marketing their wares to youths. They point to cotton candy and pancake-flavored brands as evidence that the industry is glamorizing the products.
“The e-cigarette industry has revived past tactics used to promote tobacco products to America’s youth,” said Rep. Diana DeGette (D-Colo.), one of the bill’s five authors. “In essence, they are using ‘Joe Camel’ campaigns in the era of Facebook and Instagram.”
Reps. Elizabeth Esty (D-Conn.), Cheri Bustos (D-Il.), Raul Ruiz (D-Calif.) and Tim Bishop (D-N.Y.) are also sponsoring the legislation.
The bill is designed to prohibit advertising, promoting, or marketing e-cigarettes in any manner that increases children’s use of e-cigarettes.
If enacted, it would empower the Federal Trade Commission to determine what constitutes marketing e-cigarettes to children, and then enforce a ban on the practice in coordination with state attorneys general.
Read more: http://thehill.com/blogs/regwatch/healthcare/201953-house-dems-float-e-cig-bill#ixzz2xCw1bAyx
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