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US wholesaler Costco opens first Spanish megastore in Seville
http://elpais.com/elpais/2014/05/14/inenglish/1400083526_880193.html
The new Costco warehouse club in Seville. / PACO PUENTES
They have managed to get 15,000 people to pay for the privilege of shopping at their store, and they haven’t even opened their doors yet.
The US warehouse club chain Costco is disembarking in Spain with a first establishment due to open in Seville today.
Though modest, this incursion into Spanish territory has not gone unnoticed by the distribution sector, which will keep a close watch on the performance of its new rival.
Costco is one of the world’s largest retailers, with 650 warehouses in nine countries. The Seville experiment is its first step in a bid to expand into continental Europe (it already has 25 stores in Great Britain).