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Newsjock

(11,733 posts)
Thu Apr 5, 2012, 09:17 AM Apr 2012

Time-Warner might drop Current from all its cable systems for 'low ratings'

Source: Reuters

Al Gore's Current TV has bigger problems to deal with than a potential lawsuit from fired news anchor Keith Olbermann - namely not getting kicked off Time Warner Cable for low ratings.

According to three sources with knowledge of the situation, Time Warner Cable Inc's carriage agreement with Current TV stipulates that, if the left-leaning political news network fails to meet a minimum threshold for overall viewers in a given quarter, financial penalties such as Current TV being required to increase marketing and promotion spending on the cable operator's systems are triggered.

If Current TV misses the audience benchmark in two consecutive quarters, another clause is triggered that would allow Time Warner Cable to drop the channel. The condition was built into the most recent distribution pact between the two parties, which was signed in 2010.

"Time Warner Cable has been flirting with the idea of pulling Current off its systems for some time now," said one of the sources, who all spoke on condition of anonymity.

Read more: http://www.reuters.com/article/2012/04/05/us-currenttv-timewarnercable-idUSBRE83404P20120405

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Response to Newsjock (Original post)

liberal N proud

(60,334 posts)
3. If you don't let the customer see the programming, the ratings are not going to be there
Thu Apr 5, 2012, 10:12 AM
Apr 2012

We have Time Warner and I have never seen Current on our line up.

Ganja Ninja

(15,953 posts)
4. They need to find some different content.
Thu Apr 5, 2012, 10:13 AM
Apr 2012

How many times can you re-run the same crap? For Christ sakes go find some old movies or classic TV shows to fill time until you can grow content of your own.

Fla Dem

(23,642 posts)
5. Well, maybe if they would put it on a lower tier of accessibility the ratings might improve.
Thu Apr 5, 2012, 10:16 AM
Apr 2012

I have Comcast and already pay a premium to get HD Starter. Would have to pay another premium to get Digital Preferred. That is the tier Current is on. So unless I pay more, I cannot watch Current. And I'm not going to pay any more.

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