"The DNC Knows Everything About You"

[applegrove]

The DNC Knows Everything About You

by Patricia Murphy at the Daily Beast

http://www.thedailybeast.com/articles/2014/08/22/the-dnc-knows-everything-about-you.html

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But as the cliché goes, the only poll that matters is the one on Election Day, and Democrats are focusing an unprecedented amount of resources on turning their voters out on November 4th. The data-driven, Obama campaign-inspired approach is designed to not only persuade likely voters to pick the Democrat in their elections, but also to vastly expand the pool of Democratic votes in those elections by finding, registering and turning out people who would probably vote for a Democrat, if they bothered to vote at all.

The Democratic Senatorial Campaign Committee is calling their $60 million turnout operation “the Bannock Street Project.” The Democratic National Committee calls theirs the Voter Expansion Project. DuBose Porter, the chairman of the Democratic Party of Georgia where the DSCC and DNC are both invested and where Democrats must win to keep their Senate majority, has his own term for getting out the vote in 2014.

“I call it getting souls to the polls,” he says.

DNC Chairwoman Debbie Wasserman Schultz unveiled details of the DNC’s Voter Expansion Project on Thursday at the DNC’s summer meeting in Atlanta. The effort includes micro-targeting tools for state Democratic parties to identify potential voters block-by-block; a website for potential voters to find out when and where to vote, and a team of more than a dozen Voter Expansion Directors focused on ballot and poll access in targeted states, including Georgia.




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