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J_J_

(1,213 posts)
Sun Oct 12, 2014, 07:23 PM Oct 2014

WTF!! White House names successors to Millennials the "Homeland Generation"

so freaking creepy-what the hell?
http://www.dailymail.co.uk/news/article-2789659/here-comes-homeland-generation-white-house-names-successors-millennials-hit-showtime-series.html


The White House has released a report on the youth of today - and named them the Homeland Generation.

The title is eerily reminiscent of the Showtime political thriller series Homeland which documents an unstable world of surveillance and terrorism in the wake of the 9/11 attacks.

No explanation was given for the name, which is said to describe Americans born from 2005 onwards.


And although it was selected by a focus group, White House communications staff have come under fire for adopting the 'creepy' moniker.

'It's really creepy to call people born after 2004 the Homeland Generation and it needs to stop,' wrote one Twitter user, who shared a link to the White House graph.

Another tweeted: 'I just heard the term "Homeland Generation" for the first time in reference to my kids and I found it chilling'.

137 replies = new reply since forum marked as read
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WTF!! White House names successors to Millennials the "Homeland Generation" (Original Post) J_J_ Oct 2014 OP
Tell me this is sarcasm MannyGoldstein Oct 2014 #1
It's apparently true. I'll link to the actual report since the Daily Mail didn't bother arcane1 Oct 2014 #11
TYPO TYPO -- THEY MEANT "HOMELESS" elehhhhna Oct 2014 #13
^^^Thread winner^^^ Quackers Oct 2014 #19
Haha@! Chemisse Oct 2014 #24
I want to alert on this so a jury can vote 7-0 that this is the best reply this year. AngryAmish Oct 2014 #29
lol. Nice Teamster Jeff Oct 2014 #42
That would be a DUzy, but it's sadly true. Maybe it's a True-zy? n/t winter is coming Oct 2014 #43
That's right! ReRe Oct 2014 #55
DuZY!...NT Jesus Malverde Oct 2014 #72
Don't worry. They're working on a plan. woo me with science Oct 2014 #105
Whatever we are supposed to call them bluestateguy Oct 2014 #2
It is weird. Sounds vaguely German circa 1939--especially when you TwilightGardener Oct 2014 #3
Das Heimat (pronounced hymat) I believe flamingdem Oct 2014 #5
Never been there, but I did take German in high school, which is about like TwilightGardener Oct 2014 #9
sorry, to add a small correction: sadoldgirl Oct 2014 #21
Danke Schoen! I'm forgetting my Deutsch badly flamingdem Oct 2014 #25
It's the Daily Mail, so it may be bogus. winter is coming Oct 2014 #4
I've always thought it was extremely creepy. Just another of my many WTF's each day. RKP5637 Oct 2014 #14
Agreed. I hated it then and I hate it now n/t arcane1 Oct 2014 #15
The DM is a regular paper. It has far better info than many of ours (See: Ebola.). WinkyDink Oct 2014 #48
The Daily Mail is never a reliable source. MineralMan Oct 2014 #6
Is the White House a good enough source? former9thward Oct 2014 #12
This message was self-deleted by its author LeftInTX Oct 2014 #23
Are you serious?! Try reading it sometime. Like today. Like about Ebola. Or ISIS. Or the UK govt. WinkyDink Oct 2014 #49
A swing and a miss. DisgustipatedinCA Oct 2014 #109
Generation names are stupid anyway. Why not say "people in their 40's" or whatever? arcane1 Oct 2014 #7
As a Generation X er I like the name. AngryAmish Oct 2014 #33
I agree with you JustAnotherGen Oct 2014 #111
Was ist los? JEB Oct 2014 #8
Like hell we are sakabatou Oct 2014 #10
So Kim Jung Il has taken over washington? who makes this shit up?!!! elehhhhna Oct 2014 #16
Homeland Security... ReRe Oct 2014 #64
Really bad idea CanonRay Oct 2014 #17
And I had hoped that sadoldgirl Oct 2014 #18
The Census Bureau uses "Homeland Generation" in their graphic... Purveyor Oct 2014 #20
I wonder why the time intervals are all different. arcane1 Oct 2014 #22
I'm trying to figure out how my kid and I can be members of the same generation. LeftyMom Oct 2014 #27
I think it is cultural shifts rather than true generations csziggy Oct 2014 #90
FWIW: Gramps McCain is in the "silent generation" LeftInTX Oct 2014 #28
If only... lol nt Purveyor Oct 2014 #31
No kidding! Solly Mack Oct 2014 #32
His SPAWN....the "Homeland Generation." KoKo Oct 2014 #38
But how can they possibly extend it to 1945? starroute Oct 2014 #54
Practically any attendee of college age at Woodstock would have been a Boomer. Art_from_Ark Oct 2014 #133
This message was self-deleted by its author KoKo Oct 2014 #36
Site says there's an "Error There" and sends me elsewhere.. KoKo Oct 2014 #40
"The Census Bureau uses "Homeland Generation" in their graphic..." - Not true progree Oct 2014 #56
Thank you. Le Taz Hot Oct 2014 #95
How about the 2000s generation? shenmue Oct 2014 #26
I am one happy Boomer. Solly Mack Oct 2014 #30
"Homeland Youth" and "Brown shirts" were taken? NightWatcher Oct 2014 #34
+140! I Love the "Twitter Generation". Perfect! adirondacker Oct 2014 #35
Oh good....I like that. dixiegrrrrl Oct 2014 #41
The generation after Millenials is Generation Z PADemD Oct 2014 #37
As your link points out, it *is* Howe responsible for the 'Homeland Generation' BS muriel_volestrangler Oct 2014 #126
Please refrain ... NanceGreggs Oct 2014 #129
However, I do blame the report author for picking up such an ugly term muriel_volestrangler Oct 2014 #130
Ugly or not ... NanceGreggs Oct 2014 #131
But they could avoid the term, since it's Howe's, with others using 'Generation Z' or "Re-Gen" muriel_volestrangler Oct 2014 #132
What Howe ... NanceGreggs Oct 2014 #134
But up until now, it's only Howe who's been pushing it muriel_volestrangler Oct 2014 #135
I only weighed in on this thread ... NanceGreggs Oct 2014 #137
well this explains a lot for me d_r Oct 2014 #39
I will never SamKnause Oct 2014 #44
My comment to the White House LuvLoogie Oct 2014 #45
Please let us NOT EVER repeat the term, except to push for its demise. "Homeland" is such a WinkyDink Oct 2014 #46
Well, turns out the President did neither. NanceGreggs Oct 2014 #53
So, the WH has "named" today's youth as the "Homeland Generation"? NanceGreggs Oct 2014 #47
Thanks for that! Solly Mack Oct 2014 #51
I'm a Boomer, too ... NanceGreggs Oct 2014 #60
I'll stick with Boomer. Solly Mack Oct 2014 #70
Agreed. NanceGreggs Oct 2014 #74
I knew a girl named Pepper in my childhood. Solly Mack Oct 2014 #76
We're the Pepsi Generation Art_from_Ark Oct 2014 #128
The term has never been heard of here before today. former9thward Oct 2014 #66
Sorry, I didn't realize ... NanceGreggs Oct 2014 #69
The people you list no one has ever heard of. former9thward Oct 2014 #89
If you'd read the link in the OP ... NanceGreggs Oct 2014 #91
The ODS is strong in this thread... SidDithers Oct 2014 #67
They can't help themselves, Sid. NanceGreggs Oct 2014 #73
Thank you for the links. betsuni Oct 2014 #68
Good research. MineralMan Oct 2014 #97
There are posters here ... NanceGreggs Oct 2014 #114
Well, there are plenty of references to "Homeland Generation" MineralMan Oct 2014 #115
Too late! DU's Combustible Hair Club is now in session. JoePhilly Oct 2014 #107
Is this for real? Blue_In_AK Oct 2014 #50
That's creepy. The word "homeland" needs to go away. More here: The Velveteen Ocelot Oct 2014 #52
And if anyone is in charge of linguistic trends, it's the White House. Warren DeMontague Oct 2014 #57
WTF is exactly right bvf Oct 2014 #58
Sad thing is, we might have third graders doing just that BuelahWitch Oct 2014 #78
"Homeland Generation" fits in with the fascist ambiance we see in this country especially after Louisiana1976 Oct 2014 #59
unfortunately this president has decided to join the Bush family Doctor_J Oct 2014 #61
Sad but irrefutable . orpupilofnature57 Oct 2014 #63
"This kind of sniveling"? NanceGreggs Oct 2014 #92
What's the narrative there ? Halliburton produce that one ? orpupilofnature57 Oct 2014 #62
Also here. Washington Post Tierra_y_Libertad Oct 2014 #65
And that article states: NanceGreggs Oct 2014 #112
Obama and his time machine... SidDithers Oct 2014 #71
The name was used - apparently for the first time dflprincess Oct 2014 #79
The name was coined in 2005...nt SidDithers Oct 2014 #80
Not according to the first line of the post dflprincess Oct 2014 #82
The first line of the post, and you, are wrong...nt SidDithers Oct 2014 #83
Hey, have you heard of this new-fangled thing ... NanceGreggs Oct 2014 #81
I never cease to marvel at how very clever you think you are dflprincess Oct 2014 #84
Your claim was that this was ... NanceGreggs Oct 2014 #86
Any luck yet ... NanceGreggs Oct 2014 #93
Homeland Generation probably polled better than Totally Fucked Generation eom whereisjustice Oct 2014 #75
We don't have a Frank Luntz. MontyPow Oct 2014 #77
Well, I guess that is a little better than The Walking Dead Generation n/t Duer 157099 Oct 2014 #85
Lol TransitJohn Oct 2014 #87
I'm of the "I-hate-the-word-homeland" generation. nt eppur_se_muova Oct 2014 #88
Cuz "social generation " sounds too socialist;) grahamhgreen Oct 2014 #94
good catch..nt Jesus Malverde Oct 2014 #99
That name means nothing gollygee Oct 2014 #96
Regardless of who coined the term IDemo Oct 2014 #98
we need to tell them "Hell NO" J_J_ Oct 2014 #100
We have UglyGreed Oct 2014 #101
This is reminicent of "Motherland" or "Fatherland" AgingAmerican Oct 2014 #102
And DU has become ... NanceGreggs Oct 2014 #118
The "Big Brother Police State" generation... easychoice Oct 2014 #103
Wow, that's revolting. nt woo me with science Oct 2014 #104
I truly hope that is sarcasm. nt TBF Oct 2014 #106
The Walking Dead generation would work too Capt. Obvious Oct 2014 #108
Or the Walking Debt generation Arugula Latte Oct 2014 #110
It is like Democrats want to lose. /nt Ash_F Oct 2014 #113
At least it wasn't the Patriot Generation or the Freedom Generation. CJCRANE Oct 2014 #116
I can't find any confirmation that the WH did the naming but there are at least 4 names KurtNYC Oct 2014 #117
Will Pitt had a marvelous rant on this on his FB page KamaAina Oct 2014 #119
I just looked at his FB page ... NanceGreggs Oct 2014 #121
Second one down KamaAina Oct 2014 #122
Still not seeing it ... NanceGreggs Oct 2014 #123
Not sure if that's proper netiquette. KamaAina Oct 2014 #124
Believe me, I don't see it as a loss. NanceGreggs Oct 2014 #127
NO, just NO. Hissyspit Oct 2014 #120
Stupid name, however the WH did not make up the name or have a hand in the decision. Rex Oct 2014 #125
The term was chosen in 2005 from a poll Recursion Oct 2014 #136
 

AngryAmish

(25,704 posts)
29. I want to alert on this so a jury can vote 7-0 that this is the best reply this year.
Sun Oct 12, 2014, 07:56 PM
Oct 2014

My hat is off.

woo me with science

(32,139 posts)
105. Don't worry. They're working on a plan.
Mon Oct 13, 2014, 12:45 PM
Oct 2014

Poor minorities are worthless to corporations on the street. In prison they can bring in $40,000/yr
http://www.democraticunderground.com/10023368969

We heard about private prisons...but do you know of the private probation industry?
http://www.democraticunderground.com/10025380204

NYT: Probation Fees Rise, Firms Profit and the Poor Go to Jail
http://www.democraticunderground.com/1002893040

No Safe Place: How Cities Are Making It Illegal to be Homeless
http://www.democraticunderground.com/101699724

Thrown in jail for being poor: the booming for-profit probation industry
http://www.democraticunderground.com/10024603515

bluestateguy

(44,173 posts)
2. Whatever we are supposed to call them
Sun Oct 12, 2014, 07:25 PM
Oct 2014

if you think the Millenials were sheltered and overprotected, wait until you see this upcoming generation.

TwilightGardener

(46,416 posts)
3. It is weird. Sounds vaguely German circa 1939--especially when you
Sun Oct 12, 2014, 07:25 PM
Oct 2014

pronounce it "Das Home-landt!" like I do in my head.

flamingdem

(39,313 posts)
5. Das Heimat (pronounced hymat) I believe
Sun Oct 12, 2014, 07:27 PM
Oct 2014

I lived there for a while and it lived up to it's reputation. Jawohl!

TwilightGardener

(46,416 posts)
9. Never been there, but I did take German in high school, which is about like
Sun Oct 12, 2014, 07:32 PM
Oct 2014

staying at a Holiday Inn Express in terms of expertise.

MineralMan

(146,286 posts)
6. The Daily Mail is never a reliable source.
Sun Oct 12, 2014, 07:30 PM
Oct 2014

It should not be quoted here on any serious topic.

That is my opinion. I call bullshit on this story.

Response to former9thward (Reply #12)

 

arcane1

(38,613 posts)
7. Generation names are stupid anyway. Why not say "people in their 40's" or whatever?
Sun Oct 12, 2014, 07:30 PM
Oct 2014

And what determines that a generation ends on this date and a new one begins? How can someone born in 1980 be the same "generation" as someone born in 2004, when the 1980 person would be 24, old enough to be the 2004 person's parent? Parent and child are from the same generation?

 

AngryAmish

(25,704 posts)
33. As a Generation X er I like the name.
Sun Oct 12, 2014, 07:59 PM
Oct 2014

I would have prefered The Beaten Generation, but in the end Gen X won.

sadoldgirl

(3,431 posts)
18. And I had hoped that
Sun Oct 12, 2014, 07:47 PM
Oct 2014

we could get rid of Homeland Security after a while.

Yes, this was a definite Nazi term, and thus it should not slander a whole new generation! Horrible!

Is there a way to protest this?

csziggy

(34,136 posts)
90. I think it is cultural shifts rather than true generations
Mon Oct 13, 2014, 01:55 AM
Oct 2014

Breaks in cultural perception, such as the change between the people who grew up in Depression/WWII era and the Baby Boomers, for instance.

starroute

(12,977 posts)
54. But how can they possibly extend it to 1945?
Sun Oct 12, 2014, 09:02 PM
Oct 2014

The people who were born in the early and middle 1930s -- the Happy Days generation -- were pretty silent and complacent. But those born between about 1938 and 1945 were the voices of the 1960s -- while the Boomers were still mostly in their teens and not yet giving voice to much. Practically every musician at Woodstock except for Arlo Guthrie was born in that period. Dylan and Baez, the Beatles and the Rolling Stones, the members of Monty Python...all from the World War II years.


Art_from_Ark

(27,247 posts)
133. Practically any attendee of college age at Woodstock would have been a Boomer.
Mon Oct 13, 2014, 09:44 PM
Oct 2014

Boomers were also protesting the Vietnam War in large numbers.

Response to Purveyor (Reply #20)

KoKo

(84,711 posts)
40. Site says there's an "Error There" and sends me elsewhere..
Sun Oct 12, 2014, 08:09 PM
Oct 2014

do you have a better link? Or, is it on my end.

progree

(10,901 posts)
56. "The Census Bureau uses "Homeland Generation" in their graphic..." - Not true
Sun Oct 12, 2014, 09:05 PM
Oct 2014

at least not true in the article linked to in your post #20.

http://www.washingtonpost.com/blogs/the-fix/wp/2014/10/09/the-white-house-is-making-up-entire-generations-now/

1. These are not actual Census Bureau designations. The "Source: Census Bureau" at the bottom of the chart almost certainly refers to the data, not the designations.

... I spoke with a representative of the Census Bureau who told me that the agency doesn't track any generation as a defined group except for the Baby Boomers.

... 2. The years indicated don't mesh with other researched delineations.

... 3. "Homeland Generation" is an emerging, but not final, name.

NightWatcher

(39,343 posts)
34. "Homeland Youth" and "Brown shirts" were taken?
Sun Oct 12, 2014, 07:59 PM
Oct 2014

Oh wait, they were.

I don't see this label sticking.

Call them the Twitter Generation since many of them do everything in 140 characters or less.

PADemD

(4,482 posts)
37. The generation after Millenials is Generation Z
Sun Oct 12, 2014, 08:05 PM
Oct 2014
http://en.wikipedia.org/wiki/Generation_Z

As one of the authors of the Generations theory, shouldn't Neil Howe have the naming rights instead of the White House?

I refuse to use the White House's term!

muriel_volestrangler

(101,302 posts)
126. As your link points out, it *is* Howe responsible for the 'Homeland Generation' BS
Mon Oct 13, 2014, 07:18 PM
Oct 2014

Wikipedia's source is this:

"No one knows who will name the next generation," says Neil Howe, who, along with his deceased co-author and business partner, William Strauss, is widely credited with naming the Millennials, a generation he figures spans from about 1982 to 2004. Millennials, he says, lived during a huge cultural change in how to nurture children. It was the era of the Baby on Board stickers. Cocooning. Over-protected kids.

And, arguably, he's got early dibs in to name the next generation, as well. His company sponsored a website contest in 2005, and folks voted overwhelmingly for the "Homeland Generation." That was not long after 9/11, and one fallout of the disaster was a nation that felt more safe staying home.

But he's not set on that name. "We're not totally wed to it," he says. "We've resisted the temptation to name the next generation until we think the Millennial Generation has run its course." That will be a while, he says, because the heart of the next generation is still mostly in nursery school.

http://usatoday30.usatoday.com/money/advertising/story/2012-05-03/naming-the-next-generation/54737518/1

NanceGreggs

(27,813 posts)
129. Please refrain ...
Mon Oct 13, 2014, 07:28 PM
Oct 2014

... from using facts that upset those who have already made up their minds, and are therefore confused by their recitation.

Apparently some would rather believe that Obama traveled back in time to 2005, and coined the term in anticipation of "originating it" in 2014.

muriel_volestrangler

(101,302 posts)
130. However, I do blame the report author for picking up such an ugly term
Mon Oct 13, 2014, 07:34 PM
Oct 2014

Dividing up a continuous population into 'generations' is, in itself, an abuse of language and statistics. It's close to astrology. And it's not even consistent - why does 'Generation X' have fifteen and a half years in it (well, I assume they divided 1980 in half, since it appears in 'X' and 'Millennial' too, but who knows?), while 'Millennial' has twenty four and a half? But if you must do it, you should stay away from other ugly terms, like 'homeland'.

NanceGreggs

(27,813 posts)
131. Ugly or not ...
Mon Oct 13, 2014, 08:34 PM
Oct 2014

... "Homeland Generation" has been the term used for almost a decade now - and its use, IMHO, is of no consequence.

Unfortunately, I have dealt with "demographics experts" in my job over the years. They tend to glom onto identifiers that have little to do with real life - but are anxious to cling to a term or phrase that is understood by their colleagues as delineating a certain group.

My generation has been referred to as "Boomers", "Woodstockers", "The Hippie Generation", etc. But we are who we are, and affixing labels to us - or any other generation - is absolutely meaningless.

muriel_volestrangler

(101,302 posts)
132. But they could avoid the term, since it's Howe's, with others using 'Generation Z' or "Re-Gen"
Mon Oct 13, 2014, 08:42 PM
Oct 2014

And, unlike Howe, others have not elongated the 'Millennials' to be about 40% bigger than the Baby Boomers or Generation X:

And more recently, some companies and consultants have begun to study this next generation to help businesses prepare for them as professionals. One marketing firm in Iowa coined the name the "Pluralist Generation" in reference to its tolerance for diversity. Others call them "Gen Z," though that name seems unlikely to stick as critics argue using "Z" implies an end of some sort.

Still, others tout the "Homeland" generation when discussing the group succeeding the millennials. And finally, a fourth name has been given to this new cohort by one consultant—the "Re-Generation," which is a nod to the group's apparent commitment to environmental responsibility.
...
Tammy Erickson has studied this new generation extensively. And based on her Carlisle, Massachusetts-based consulting firm's findings, she and her associates have named the next generation the "Re-Generation", or "Re-Gens" for short. The first members of this group were born around 1995, according to Erickson. "This generation has been steeped in reality and is living within finite limits," Erickson says. "They're very concerned with environmental issues, very conscious of looming energy shortages, water shortages." This level of environmental consciousness has instilled within the generation's collective personality a higher sense of responsibility to be more egalitarian and thoughtful with shared resources.
...
When Howe talks about the Homeland generation, he isn't talking about the same group of people as Erickson or Trunk. While Erickson believes the Re-Gens are poised to enter the workforce relatively soon, Howe doesn't see the Homeland generation entering the workforce until the early-2020s at the earliest. In Howe's opinion, the last millennials were born in 2004. Howe considers the oldest "Re-Gens" to be late-wave millennials instead.

http://www.workforce.com/articles/108-another-generation-rises-looking-beyond-the-millennials

'Homeland' really is a crappy name to choose, and the staffer is a wanker for using it.

NanceGreggs

(27,813 posts)
134. What Howe ...
Tue Oct 14, 2014, 03:00 AM
Oct 2014

... or anyone else designates as being members of one category or another is meaningless. It is merely a term by which some people, mostly marketers, identify certain age groups.

While "Homeland" may be a crappy name to choose, the WH didn't choose it. And the staffer who used it was just utilizing an already established "identifier". The idea that a different term should have been used as an alternative because some people don't like it is - well, let's just say there are more important things to concern ourselves with.

When I see mis-information being bandied about as fact (e.g. the WH "named" a generation), I don't know what's worse - the mis-information being accepted as fact without question, or the idea that such triviality is being discussed as though it is something of consequence.

When I see OPs like the one above, my first thought is that it must be a slow news day for the "give me something utterly ridiculous to be upset about" crowd. And given that we are weeks away from the mid-terms, it strikes me that there are actual issues - issues that have a real impact on people's lives - that would make for more productive discussion on a political website.

muriel_volestrangler

(101,302 posts)
135. But up until now, it's only Howe who's been pushing it
Tue Oct 14, 2014, 04:57 AM
Oct 2014

He decided in 2005 that he wanted to say there was a 'new generation' being born from that moment onwards. Since they couldn't even walk or talk at that point, this was incredibly arbitrary, and no other writer on the subject agrees with him - they've selected earlier years as a change. He did a survey, and the option some people chose (who first suggested it, I don't know) for his generation was the awful "Homeland". Then he was using it, while other people used different names. Now, someone in the White House has picked it up, which is going to encourage other people to use it, if we don't watch out.

Also, the person in the White House can't count. That diagram of the number of people in each annual age group ends up a year out, with people born in 1945 in the Baby Boomers, although their caption says they should be 'Silent' - probably because they put 1980 in 2 groups. The end result is a bit of pseudo-science - a meaningless diagram that they've mislabelled, but which they hope will impress someone and make them think they're doing something 'scientific' as opposed to bullshitting.

NanceGreggs

(27,813 posts)
137. I only weighed in on this thread ...
Tue Oct 14, 2014, 05:57 PM
Oct 2014

... because it is blatantly false to say - as the OP does - that the WH came up with the term "Homeland Generation". They didn't.

As for what anyone labels any generation, I honestly could not care less. It is meaningless. The entire idea of labeling generations is meaningless. And the idea of people carrying on and on about what a group is labeled as on a chart is beyond ludicrous.

With mid-term elections a matter of weeks away, the fact that a label on a chart is even being discussed as a matter of import here is just plain sad.

Who the fuck cares? Is the average citizen really concerned about such charts or graphs, and whether they make sense or not? Does anyone really give a flying fuck?

The only reason this bit of useless trivia was even raised for discussion on DU was yet another attempt to blame Obama for something - and again, it was for something he didn't do. As you've seen in this thread, it is a FACT that Howe coined the term "Homeland Generation" - not the WH - and he coined the term nine years ago.

But despite that FACT, the hair-on-fire brigade go right on screaming about how the evil Obama has labelled their children with a name they find "creepy".

Seriously, the bullshit that gets dredged up here is sadly indicative of how serious discussion about important, life-changing political policies has all but been abandoned.

d_r

(6,907 posts)
39. well this explains a lot for me
Sun Oct 12, 2014, 08:09 PM
Oct 2014

I have one kid born in 2004 and one in 2007. No wonder they argue about who is going to play whom's video games, they are from completely different generations. They have a generation gap. I wish I had known to plan for this ten years ago.

SamKnause

(13,091 posts)
44. I will never
Sun Oct 12, 2014, 08:39 PM
Oct 2014

refer to, or call the United States the Homeland, never !!!!!!!!!!!!

I will not call an entire generation of Americans the Homeland Generation !!!!!!!!!!!!!!!!!

LuvLoogie

(6,991 posts)
45. My comment to the White House
Sun Oct 12, 2014, 08:41 PM
Oct 2014

In a document titled "15 ECONOMIC FACTS ABOUT
MILLENNIALS" from The Council of Economic Advisers
October 2014, the generation born after 2005 is refered to as the "Homeland Generation." This is really off-putting.

Thank you for our Police State of Plutocracy. Yay Wall Street! Yay TPP! Yay Drones!

Jesus, Hire some Human Beings!

And no wonder I was dumbfounded when Panetta was chosen for CIA director.

It IS ABOUT YOU, Mr. FRODO, SIR!!

 

WinkyDink

(51,311 posts)
46. Please let us NOT EVER repeat the term, except to push for its demise. "Homeland" is such a
Sun Oct 12, 2014, 08:44 PM
Oct 2014

FASCIST TERM.

And since WHEN does a President get to name and define a generation?

NanceGreggs

(27,813 posts)
53. Well, turns out the President did neither.
Sun Oct 12, 2014, 09:01 PM
Oct 2014

The term "Homeland Generation" has been around since 2005, and is often used by marketing companies anxious to affix a label to the next generation to be marketed to.

I guess they figured that "youse guys" didn't quite have the same ring as an "unofficial official" title.

NanceGreggs

(27,813 posts)
47. So, the WH has "named" today's youth as the "Homeland Generation"?
Sun Oct 12, 2014, 08:46 PM
Oct 2014

From a USA Today article published in May 2012:



""No one knows who will name the next generation," says Neil Howe, who, along with his deceased co-author and business partner, William Strauss, is widely credited with naming the Millennials ..."

And, arguably, he's got early dibs in to name the next generation, as well. His company sponsored a website contest in 2005, and folks voted overwhelmingly for the "Homeland Generation." That was not long after 9/11, and one fallout of the disaster was a nation that felt more safe staying home."


Jessie Newburn, styled as an expert in "generational marketing", was using the term "Homeland Generation" back in 2009.

http://usatoday30.usatoday.com/money/advertising/story/2012-05-03/naming-the-next-generation/54737518/1

http://www.networksolutions.com/smallbusiness/tag/homeland-generation/

A quick Google search turns up many articles where the term "Homeland Generation" appears, some going back as far as nine years ago. Obviously, the WH did not "name" this generation; they produced a report that includes a term that has been used by others for almost a decade.

NanceGreggs

(27,813 posts)
60. I'm a Boomer, too ...
Sun Oct 12, 2014, 09:07 PM
Oct 2014

... or are we still "Peppers", or the "Uncola Generation"?

Hard to keep up with the marketing labels sometimes ...

Solly Mack

(90,762 posts)
76. I knew a girl named Pepper in my childhood.
Sun Oct 12, 2014, 10:19 PM
Oct 2014

I'm sure she grew up to be a disagreeable adult. Goodness knows she was horribly disagreeable as a child.

Maybe she changed. (but I'm doubting it)

former9thward

(31,974 posts)
66. The term has never been heard of here before today.
Sun Oct 12, 2014, 09:21 PM
Oct 2014

The WH using the term is a little bit different than its use by obscure "others".

NanceGreggs

(27,813 posts)
69. Sorry, I didn't realize ...
Sun Oct 12, 2014, 09:55 PM
Oct 2014

... that a term that "has never been heard of here before today" rendered the term non-existent, or even "obscure".

You might want to venture beyond DU sometimes - there's all kinds of things that "have never been heard of here" that have actually existed, and have been widely known, for long periods of time.

I remember an OP on DU about how Obama unilaterally declared May 1st "Loyalty Day" - which it has actually been designated as since the Eisenhower administration. Just because DUers have never heard of something, doesn't mean it is only referred to by "obscure others".

The OP claims the "White House names successors to Millennials the "Homeland Generation". The WH didn't come up with the name (which was coined in 2005) any more than Obama came up with the name "Loyalty Day" for May 1st.

former9thward

(31,974 posts)
89. The people you list no one has ever heard of.
Mon Oct 13, 2014, 01:31 AM
Oct 2014

The WH has a hell of a lot more clout than them. Keep digging.

NanceGreggs

(27,813 posts)
91. If you'd read the link in the OP ...
Mon Oct 13, 2014, 02:06 AM
Oct 2014

... you would know that the "people no one has ever heard of" are actually referred to in the article linked to.

Neil Howe and William Strauss are widely credited with naming the Millennials. Google is your friend.
And just because you never heard of them doesn't mean no one else has.

The OP contends that the "White House names successors to Millennials the "Homeland Generation". The term was first coined in 2005 - ergo, the WH didn't come up with the name; it was already in use.

The discussion was never about who had "a lot more clout" when making reference to the term. But your attempt at changing the subject was almost as admirable as it was predictable.

NanceGreggs

(27,813 posts)
73. They can't help themselves, Sid.
Sun Oct 12, 2014, 10:14 PM
Oct 2014

This is the same crowd that rose in anger when Obama declared May 1st "Loyalty Day" - only to find out that it's been called "Loyalty Day" since the '50s.

The same crowd that insisted Obama was "taking over the internet" when he added the internet as a means to warn citizens of imminent danger, along with the traditional use of TV and radio.

The same crowd that insisted that Michelle Catalano's blog piece about her husband being questioned by the Feds about his on-line activity was PROOF POSITIVE!!! that the gov't was monitoring everyone's internet activity - which turned out to be a couple of Nassau County cops following up on a complaint by Catalano's husband's former employer about "questionable" things they found on his office computer - "things" which Ms. Catalano then refused to opine upon or disclose.

Yes, "any excuse" is acceptable here - despite how ridiculous that underlying "excuse" may be.

MineralMan

(146,286 posts)
97. Good research.
Mon Oct 13, 2014, 09:36 AM
Oct 2014

I found references to the name from 2007 last night, but was on a tablet and didn't post about it.

So, the White House used an existing term to describe an age group. From the OP, though, you'd think they coined the word. ODS at work again.

NanceGreggs

(27,813 posts)
114. There are posters here ...
Mon Oct 13, 2014, 02:53 PM
Oct 2014

... who are like FOX-News devotees; no matter how many times they are presented with actual facts, they still believe what they want to believe.

It took all of a few minutes to Google the term "Homeland Generation" and find its source in 2005, and its use from that time forward.

Funny how the self-proclaimed "question everything" crowd never question anything that suits their agenda.

MineralMan

(146,286 posts)
115. Well, there are plenty of references to "Homeland Generation"
Mon Oct 13, 2014, 02:58 PM
Oct 2014

out there from many years, beginning in 2005. It appears to be a fairly common marketing term for that latest demographic group. I'm not surprised to see it in some White House document, so it doesn't appear to be sinister in any way. To me, it seems like just another thing for people to use to try to somehow discredit the Obama administration.

JoePhilly

(27,787 posts)
107. Too late! DU's Combustible Hair Club is now in session.
Mon Oct 13, 2014, 12:45 PM
Oct 2014

Their outrage can no longer be contained.

Its worse than Ebola!

The Velveteen Ocelot

(115,669 posts)
52. That's creepy. The word "homeland" needs to go away. More here:
Sun Oct 12, 2014, 09:00 PM
Oct 2014
http://www.theawl.com/2014/10/the-homeland-generation

This is Figure One in a document published by the White House, on Medium, called "15 Economic Facts About Millennials." It is included to establish a premise for the post: that the "Millennial generation will continue to be a sizable part of the population for many years." It seals off that generation at 2004, which means the next one begins at 2005. The next one is labeled without explanation: The Homeland Generation.

This data is credited to the Census Bureau, but presumably only the raw population numbers—the “Homeland Generation” is not, apparently, an official census designation. The choice to use it, then, fell to the people handling communications for the White House.


I hope somebody stomps on the heads of the nitwit "communications" people at the White House; they suck at communicating.

Warren DeMontague

(80,708 posts)
57. And if anyone is in charge of linguistic trends, it's the White House.
Sun Oct 12, 2014, 09:06 PM
Oct 2014


If this is serious- and I doubt it is- there is no chance in hell it will stick.

"Post-Millennials" is far more likely a candidate.

 

bvf

(6,604 posts)
58. WTF is exactly right
Sun Oct 12, 2014, 09:06 PM
Oct 2014

Evokes images of jackbooted, goosestepping third-graders.

Thanks for this, J_J_.

I have to wonder about that focus group. . .

BuelahWitch

(9,083 posts)
78. Sad thing is, we might have third graders doing just that
Sun Oct 12, 2014, 10:34 PM
Oct 2014

Goosestepping is a good way for the kinder to get exercise and learn to be good soldiers at an early age.

Louisiana1976

(3,962 posts)
59. "Homeland Generation" fits in with the fascist ambiance we see in this country especially after
Sun Oct 12, 2014, 09:07 PM
Oct 2014

Ferguson.

 

Doctor_J

(36,392 posts)
61. unfortunately this president has decided to join the Bush family
Sun Oct 12, 2014, 09:08 PM
Oct 2014

It is soul crushing to realize, but his politics and this sort of sniveling are very revealing

NanceGreggs

(27,813 posts)
92. "This kind of sniveling"?
Mon Oct 13, 2014, 02:29 AM
Oct 2014

The WH released a report that included a term coined in 2005, and has been in use to define a particular demographic since then.

THAT is evidence that the "president has joined the Bush family"? REALLY?

There is a lot of "revealing" going on in this thread - and it has nothing to do with the WH, or the term Homeland Generation. But it is quite revealing, nonetheless.

NanceGreggs

(27,813 posts)
112. And that article states:
Mon Oct 13, 2014, 01:10 PM
Oct 2014
"But defining them as the Homeland Generation isn't a new innovation by the White House. A May 2012 USA Today story explains one source for the name: The research team that demarcated 2004 as the end date of Millennialism also held a contest to name the next generation — "and folks voted overwhelmingly for the 'Homeland Generation.'"

The contest referenced there took place in 2005.

SidDithers

(44,228 posts)
71. Obama and his time machine...
Sun Oct 12, 2014, 10:03 PM
Oct 2014

naming the generation following Millennials, 3 years before becoming President.

He's fucking magic, that Obama.



Sid

dflprincess

(28,075 posts)
79. The name was used - apparently for the first time
Sun Oct 12, 2014, 10:39 PM
Oct 2014

In a report that just came out. Nearly six years after he was elected.

dflprincess

(28,075 posts)
82. Not according to the first line of the post
Sun Oct 12, 2014, 10:58 PM
Oct 2014

It says it is used to describe kids born in 2005 and after and that the White House just came up with.it.

NanceGreggs

(27,813 posts)
81. Hey, have you heard of this new-fangled thing ...
Sun Oct 12, 2014, 10:58 PM
Oct 2014

... called Google?

If you can figure out how to use it, you'll find that the name was first used in 2005. I might have my timeline wrong, but I believe that "he" (Obama) was elected in November 2008, and didn't take over the reins of government until January 2009.

If you think the term Homeland Generation was "used - apparently for the first time in a report that just came out", you might want to check your facts - assuming you're interested in facts.

dflprincess

(28,075 posts)
84. I never cease to marvel at how very clever you think you are
Sun Oct 12, 2014, 11:17 PM
Oct 2014

Yes I did check the term and, while it has been around ut has only beennone of several names suggested for this generation. I found several references to this being the first official use of the name along with a lot of comments that call it creepy.

NanceGreggs

(27,813 posts)
86. Your claim was that this was ...
Sun Oct 12, 2014, 11:34 PM
Oct 2014

... that the name was used - apparently for the first time, in a report that just came out."

Apparently that's not a fact, is it?

If you had actually "checked the term", you would have found many references to its use going back almost a decade.

So you found "several references to this being the first official use of the name", did you?

Please provide the links.

I don't know why you found it necessary (or germane) to include the fact that a lot of comments called the label "creepy". What does that have to do with anything? Does being found "creepy" change the fact that the term was coined in 2005 and has been in use since?

NanceGreggs

(27,813 posts)
93. Any luck yet ...
Mon Oct 13, 2014, 03:55 AM
Oct 2014

... with coming up with links to those "several references to this being the first official use of the name"?

I am particularly intrigued by the term "official use". Who decides what is an "official use", and goes on to determine when that first official use occurred?

 

MontyPow

(285 posts)
77. We don't have a Frank Luntz.
Sun Oct 12, 2014, 10:21 PM
Oct 2014

On the other hand it is a term both parties seem to have accepted with little disgust and little push back.

The important thing is that the generation that is so named probably finds the term abbhorant. At least I hope they do.

TransitJohn

(6,932 posts)
87. Lol
Mon Oct 13, 2014, 12:53 AM
Oct 2014

Tonedeaf administration. Someone thought it was clever and forgot most of us don't care about what goes on in their too clever by half brains.

IDemo

(16,926 posts)
98. Regardless of who coined the term
Mon Oct 13, 2014, 09:53 AM
Oct 2014

I very highly doubt that more than a microscopic few of that generation will ever actually use or accept it.

 

J_J_

(1,213 posts)
100. we need to tell them "Hell NO"
Mon Oct 13, 2014, 11:46 AM
Oct 2014

The elites, media and politicians may be Nazis but we are not, and neither are our children.
 

AgingAmerican

(12,958 posts)
102. This is reminicent of "Motherland" or "Fatherland"
Mon Oct 13, 2014, 12:02 PM
Oct 2014

Reminds me of Hitler Youth or something. Obviously they are trying to impress the Republicans again. Just stop it!

NanceGreggs

(27,813 posts)
118. And DU has become ...
Mon Oct 13, 2014, 04:05 PM
Oct 2014

... what it used to mock RW websites for. i.e. accepting as fact something that is easily disproven.

A quick Google search reveals that the term "Homeland Generation" has been in use since 2005 - but don't let those pesky facts get in the way of what you prefer to believe.

CJCRANE

(18,184 posts)
116. At least it wasn't the Patriot Generation or the Freedom Generation.
Mon Oct 13, 2014, 03:05 PM
Oct 2014

That would have been too Orwellian.

However, I think Homeland Generation is appropriate, and a good reminder of how things have changed and how much we've lost.





KurtNYC

(14,549 posts)
117. I can't find any confirmation that the WH did the naming but there are at least 4 names
Mon Oct 13, 2014, 03:34 PM
Oct 2014

for the generation:

(April 12, 2013) And more recently, some companies and consultants have begun to study this next generation to help businesses prepare for them as professionals. One marketing firm in Iowa coined the name the "Pluralist Generation" in reference to its tolerance for diversity. Others call them "Gen Z," though that name seems unlikely to stick as critics argue using "Z" implies an end of some sort.

Still, others tout the "Homeland" generation when discussing the group succeeding the millennials. And finally, a fourth name has been given to this new cohort by one consultant—the "Re-Generation," which is a nod to the group's apparent commitment to environmental responsibility.
...
Erickson says the Re-Gens' most pressing concern is the economy. The first members born into this generation entered their formative years (between ages 11 and 13) during the beginning of the Great Recession, which has given this group a desire to do more with less. In contrast to the millennials, the ReGens are a fiscally conservative group that's more open to compromise, she says. "They're unwilling to incur large amounts of debt," Erickson adds. "They're willing to defer gratification. They're not a 'buy now, pay later' kind of group. They're more willing to save up to buy something when they can afford it."


http://www.workforce.com/articles/108-another-generation-rises-looking-beyond-the-millennials

Since the names are most used by marketers and "Homelander" fails to define their buying habits, it is unlikely to stick.

Looks like it was coined by Neil Howe:

Neil Howe, president and co-founder of Lifecourse Associates, a Fairfax, Virginia-based marketing firm, uses the term "Homeland Generation" for the next generation. The term is meant to reflect Howe's prediction that this generation will be more likely to stay home in the wake of domestic and international turmoil.


same link as above.

See also:
http://www.theawl.com/2014/10/the-homeland-generation




 

KamaAina

(78,249 posts)
119. Will Pitt had a marvelous rant on this on his FB page
Mon Oct 13, 2014, 04:07 PM
Oct 2014

perhaps he will share it with us after I put this thread on his.

NanceGreggs

(27,813 posts)
121. I just looked at his FB page ...
Mon Oct 13, 2014, 06:54 PM
Oct 2014

... and didn't find anything on this topic. Another self-delete, perhaps?

NanceGreggs

(27,813 posts)
123. Still not seeing it ...
Mon Oct 13, 2014, 07:02 PM
Oct 2014

I "unfriended" Will after the piece of shit used care salesman debacle. Perhaps it's only visible to his FB friends.

If you could cut-and paste it here, I'd be interested to see what he has to say on the topic.

 

KamaAina

(78,249 posts)
124. Not sure if that's proper netiquette.
Mon Oct 13, 2014, 07:04 PM
Oct 2014

That's why I invited him to come play in the GD sandbox.

Oh well, your loss.

NanceGreggs

(27,813 posts)
127. Believe me, I don't see it as a loss.
Mon Oct 13, 2014, 07:22 PM
Oct 2014

You're right. It might not be proper netiquette, and I respect your decision to not repost it here.

However, I am surprised that a professional journalist like Will would make statements about a current political topic that he only wants his "FB friends" to see. I wonder why.

Hissyspit

(45,788 posts)
120. NO, just NO.
Mon Oct 13, 2014, 04:38 PM
Oct 2014

Good god...

How 'bout "The TERRAH!1!! Generation?" Or the "Wars For Oil Generation?" Or more positively, how 'bout "The Same-Sex Marriage Generation?" Most accurately, "The Income Inequality Generation?" Or "The New Gilded Age Generation?" Or the "Generation Sold Out By The Previous Generation Generation?!"

 

Rex

(65,616 posts)
125. Stupid name, however the WH did not make up the name or have a hand in the decision.
Mon Oct 13, 2014, 07:14 PM
Oct 2014

They will always be known to ME as Generation Z or Z Nation. Generation X, Y and now Z. Homeland sounds so stupid imo.

Recursion

(56,582 posts)
136. The term was chosen in 2005 from a poll
Tue Oct 14, 2014, 06:11 AM
Oct 2014

Not sure what people think the White House has to do with a nearly decade-old generation name.

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