Our Food Does Rot: McDonald's New Marketing Strategy

[liberal N proud]

McDonald's wants the world to know that yes, its food can rot.

In its latest attempt to woo health-conscious customers to the Golden Arches, the company has embarked on a campaign to debunk common perceptions about the quality and nutritional value of its food. At the top of the list was a the long-standing idea that McDonald's meals don't decompose.

The fast-food giant even hired Grant Imahara, the former host of the TV show “MythBusters,” to star in videos touting, for example, the quality of the beef used to make burger patties.

McDonald’s has struggled to defend its cheap, fattening fare since the 2004 release of the Oscar-nominated “Super Size Me.” A scene from the documentary, which tracks star Morgan Spurlock as he eats nothing but McDonald’s food for 30 days, showed how McDonald’s french fries did not decay when kept in a glass container for eight weeks.

Compounding the bad press was a blog by a Utah man named David Whipple, who claimed to have photographs of a burger that remained unchanged since it was purchased in 1999.


http://www.msn.com/en-us/news/offbeat/our-food-does-rot-mcdonalds-new-marketing-strategy/ar-AA6MFCa


I remember seeing a story about a guy testing how long McDonald's Fries lasted without showing sings of rot.

[edhopper]

1. It's still loaded

with HFCS and the fries aren't cut potatoes. And the Nuggets not pieces of chicken.

[belzabubba333]

3. potato is the 1st ingredient in fries

[Dorian Gray]

6. It should be

potatos, salt, canola oil. That's it.

[edhopper]

9. But it's not cut potatoes like Five Guys

It is a heavily processed partially potato thing.

And then there is this:

http://www.rodalenews.com/mcdonalds-french-fries

http://villagegreennetwork.com/watch-video-youll-never-eat-mcdonalds-french-fries/

[Atman]

2. Ever eaten their fries in your car and dropped some under the seat?

They will still be there, looking virtually identical to the day you bought them, 10 months later. They don't rot or decay. They petrify. They aren't real potatoes and they aren't real food.

[Brickbat]

4. Something happens, because they fucking stink.

[uppityperson]

5. I dropped a fry from a real potato in my car, 6 months later it'd dried, not rotted.

It was a piece of a real potato, cooked in olive oil, dehydrated under my seat where my dog missed it.

[liberal N proud]

7. Check this video out

[KurtNYC]

8. A great takedown on this: Former Mythbuster Grant Imahara Sells Out To McDonald's In Beef PR Video

Then they take him to a quality control area where they "replicate pretty much exactly what they do in McDonald's restaurants" by putting some patties on a griddle and frying them up. Things get especially awkward when Imahara asks the dude that works in this area, "So your job is to eat hamburgers every day of the week?" and he says yes, and Imahara does a dance while saying, "Livin' the dream!" We're all supposed to forget about what happened in Super Size Me and assume this guy has a healthy digestive system.

Imahara admits, after they take him to an actual McDonald's nearby, that it's been 15 years since he's had a Big Mac. He bites into one, and he admits it's good....

http://sfist.com/2014/10/13/former_mythbuster_grant_imahara_sel.php

Imahara was dumped by MythBusters in August leading some to ask whether his defiling of Mythbusters led to the timing of his departure.