“Lovin’ beats hatin" Mcdonalds new slogan (not the Onion)

[Liberal_in_LA]

The Wall Street Journal’s CMO Today blog reports that the slogan — which is just an extension of, and not a replacement for, the “I’m Lovin’ It” campaign that McDonald’s has driven into the ground over and over again since 2003 — is set to make its debut on Jan. 1, giving every hungover American a good reason to go to any other fast food restaurant than one that thinks “Lovin’ Beats Hatin’.”

This lovin’ fest will apparently peak during the Super Bowl on Feb. 1, so that everyone who managed to avoid the commercials for the month leading up to that night will suddenly understand the various jokes their friends have been making on Facebook about McDonald’s.

While the “I’m lovin’ it” slogan has been dropping its “g” for more than a decade and is considered a success by some, one has to wonder about the logic of continuing — or rather, continuin’ — to beat that dead horse (which by no means goes into your Big Mac) when sales have been sagging for the fast food giant.

Additionally, while everything I learned about the advertising biz came from watching Bosom Buddies and Thirtysomething as a child, I’m pretty sure that using the word “hate” in a slogan is akin to, I dunno, running ads featuring regular consumers questioning whether or not the food you make is real.

http://consumerist.com/2014/10/28/mcdonalds-mistakenly-thinks-internet-wont-mock-lovin-beats-hatin-slogan/

McDonald’s Mistakenly Thinks Internet Won’t Mock “Lovin’ Beats

[Aerows]

1. I know everyone hates McDonald's

But I have a weakness for the occasional Big Mac (or the monster Mac, I order a double cheese burger, strip it of bread and put both patties in to the lush, delicious bunch of Big Mac toppings). 4 All beef patties, special sauce, lettuce, cheese, pickles, onion on a sesame seed bun?

Oh yeah.

[nomorenomore08]

3. I go there occasionally too. But more for the fries. n/t

[Aerows]

5. I don't like fries

So we should go together. I'll give you the fries, you give me the burger LOL

[Drunken Irishman]

6. It's way cheap and their burgers are good food after a night of drinking.

:/

[Beartracks]

2. I agree that using negatives in your slogan is a no-no.

Hatin'? Really?

The slogan may as well be, "It's not the best, but can't we all just eat McDonald's?"

Or Maybe, "McDonald's: At least it's not horse meat."

======================

[justice1]

4. I like, "Nothing can kill the Grimace".

[Beartracks]

10. ROFL n/t

[Politicalboi]

7. They need to use their old stuff

[eShirl]

8. They need to being back the ad with young Jodi Foster saying "No shit."

OK, she's actually saying "No shakes." But Grimace has 6 arms and looks like the rock creature from that episode of Classic Trek with Lincoln, Surak et cetera.

[MindPilot]

9. I hear Elton John.

Don't go hatin' my food...