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Thu Oct 30, 2014, 12:42 AM

 

“Lovin’ beats hatin" Mcdonalds new slogan (not the Onion)

The Wall Street Journal’s CMO Today blog reports that the slogan — which is just an extension of, and not a replacement for, the “I’m Lovin’ It” campaign that McDonald’s has driven into the ground over and over again since 2003 — is set to make its debut on Jan. 1, giving every hungover American a good reason to go to any other fast food restaurant than one that thinks “Lovin’ Beats Hatin’.”

This lovin’ fest will apparently peak during the Super Bowl on Feb. 1, so that everyone who managed to avoid the commercials for the month leading up to that night will suddenly understand the various jokes their friends have been making on Facebook about McDonald’s.

While the “I’m lovin’ it” slogan has been dropping its “g” for more than a decade and is considered a success by some, one has to wonder about the logic of continuing — or rather, continuin’ — to beat that dead horse (which by no means goes into your Big Mac) when sales have been sagging for the fast food giant.

Additionally, while everything I learned about the advertising biz came from watching Bosom Buddies and Thirtysomething as a child, I’m pretty sure that using the word “hate” in a slogan is akin to, I dunno, running ads featuring regular consumers questioning whether or not the food you make is real.

http://consumerist.com/2014/10/28/mcdonalds-mistakenly-thinks-internet-wont-mock-lovin-beats-hatin-slogan/

McDonald’s Mistakenly Thinks Internet Won’t Mock “Lovin’ Beats

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Reply “Lovin’ beats hatin" Mcdonalds new slogan (not the Onion) (Original post)
Liberal_in_LA Oct 2014 OP
Aerows Oct 2014 #1
nomorenomore08 Oct 2014 #3
Aerows Oct 2014 #5
Drunken Irishman Oct 2014 #6
Beartracks Oct 2014 #2
justice1 Oct 2014 #4
Beartracks Nov 2014 #10
Politicalboi Oct 2014 #7
eShirl Oct 2014 #8
MindPilot Oct 2014 #9

Response to Liberal_in_LA (Original post)

Thu Oct 30, 2014, 12:46 AM

1. I know everyone hates McDonald's

 

But I have a weakness for the occasional Big Mac (or the monster Mac, I order a double cheese burger, strip it of bread and put both patties in to the lush, delicious bunch of Big Mac toppings). 4 All beef patties, special sauce, lettuce, cheese, pickles, onion on a sesame seed bun?

Oh yeah.

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Response to Aerows (Reply #1)

Thu Oct 30, 2014, 02:04 AM

3. I go there occasionally too. But more for the fries. n/t

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Response to nomorenomore08 (Reply #3)

Thu Oct 30, 2014, 02:42 AM

5. I don't like fries

 

So we should go together. I'll give you the fries, you give me the burger LOL

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Response to Aerows (Reply #1)

Thu Oct 30, 2014, 02:53 AM

6. It's way cheap and their burgers are good food after a night of drinking.

 

:/

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Response to Liberal_in_LA (Original post)

Thu Oct 30, 2014, 01:47 AM

2. I agree that using negatives in your slogan is a no-no.

Hatin'? Really?

The slogan may as well be, "It's not the best, but can't we all just eat McDonald's?"

Or Maybe, "McDonald's: At least it's not horse meat."

======================

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Response to Beartracks (Reply #2)

Thu Oct 30, 2014, 02:16 AM

4. I like, "Nothing can kill the Grimace".

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Response to justice1 (Reply #4)

Sat Nov 1, 2014, 10:17 PM

10. ROFL n/t

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Response to Liberal_in_LA (Original post)

Thu Oct 30, 2014, 03:07 AM

7. They need to use their old stuff

 



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Response to Politicalboi (Reply #7)

Thu Oct 30, 2014, 07:04 AM

8. They need to being back the ad with young Jodi Foster saying "No shit."

OK, she's actually saying "No shakes." But Grimace has 6 arms and looks like the rock creature from that episode of Classic Trek with Lincoln, Surak et cetera.

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Response to Liberal_in_LA (Original post)

Thu Oct 30, 2014, 07:30 AM

9. I hear Elton John.

 

Don't go hatin' my food...

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