Honey Maid Has A Message About Anti-Gay 'Religious Freedom' Laws

[KamaAina]

http://www.thenewcivilrightsmovement.com/davidbadash/look_honey_maid_has_a_message_for_indiana_and_arkansas

Given the national firestorm ignited when Indiana Governor Mike Pence signed his Religious Freedom Restoration Act into law last week, maybe now we should take a moment and have a time out.

Honey Maid a year ago in March released a beautiful video ad trumpeting their campaign called "This Is Wholesome." That of course sparked outrage from One Million Moms. So then Honey Maid did just about the best thing anyone has ever done with hate.

Now, in response to all the anti-gay "religious freedom" laws, like Indiana's, and the bill in Arkansas Governor Hutchinson is about to decide on, Honey Maid put out this simple but effective statement:



Well done!

[CincyDem]

1. I'm always inspired by the creativity of some people in sharing their point of view. Bravo n/t

[Binkie The Clown]

2. That reminds me, I need to run out an buy a box of Graham Crackers right now. n/t

[No Vested Interest]

3. Honey Maid Cinnamon Crisp grahams - they're the best.

One or two before bedtime, with a little peanut butter.
That's wholesome.

[AngryDem001]

10. I love to dunk them in milk.

Soooo gooood!!

[wryter2000]

4. Darn, I just got home from the store

Will have to remember to buy some next time.

[ashling]

5. This is wholesome

[csziggy]

6. Is that a graham cracker crust?

[ashling]

15. totally in keeping with the thread

Rich and indulgent, this sweet confection is made with a buttery, old fashioned graham cracker crumb crust, and filled with an ethereally smooth lemon curd lightened with swirls of whipped cream. Glistening blueberries coated in a little sugar are arranged in a border on top

[GoneFishin]

16. It's got my attention.

[Tanuki]

18. That looks scrumptious...

can you post a link to the recipe?

[ashling]

25. sure

http://spletnicam.ru/?p=8769






or, if you prefer:



http://www.ihavenet.com/recipes/Lemon-Curd-Icebox-Pie-with-Blueberries-Dessert-Pie-Recipe-BR.html

[Tanuki]

27. Spasibo...

and thank you!
[img][/img]

[csziggy]

20. MMMmmmmm - that sounds delicious

Hold the blueberries, please.

[Raster]

32. I think my blood sugar just did triple digits.

[surrealAmerican]

9. What is that?

If I had to guess, I'd say lemon custard with mint and blueberries in a graham cracker crust, but that can't be right, can it?

[RufusTFirefly]

7. "Customers complain of graham crackers with stinky smell"

Sorry to be a cynic, but large multinationals rarely do the right thing simply because it's the right thing. On the contrary, they are often seeking to deflect bad publicity, such as poor labor policies or stinky crackers.

Customers complain of graham crackers with stinky smell

We all know what graham crackers are supposed to smell and taste like – sweet and crunchy. But some people who’ve recently purchased Nabisco Honey Maid Graham Crackers are complaining about a strange smell and terrible taste.

Dozens of complaints from across the country are posted on ConsumerAffairs.com. People are also venting on Twitter using the hashtag #stinkycrackers

[nichomachus]

13. It's more than that

They have no choice. Corporations are required by law to maximize return to the shareholders. By law, they can do only what will increase return or is neutral. They cannot do anything "brave" or shareholders can sue them -- and often do. Major funds, institutions, and foreign investors don't care about civil rights, the environment, or women's rights. They care only about return on their investment.

[RufusTFirefly]

14. And from the looks of this thread, their cynical profit strategy is working

[ND-Dem]

19. "Mondelez Global, the company that owns Nabisco, said it's aware of complaints..."

Mondelēz International, Inc. is an American multinational confectionery, food and beverage conglomerate, employing around 107,000 people around the world. It comprises the global snack and food brands of the former Kraft Foods Inc. The Mondelēz name, adopted in 2012, came from the input of Kraft Foods employees at the time, a combination of the words for "world" and "delicious" in romance languages.[2][3]

wikipedia

[Spitfire of ATJ]

22. Let's not forget the idiots who lined up for a chicken sandwich.

[F4lconF16]

30. Go take a look at the Starbucks thread.

That was a fun one. What a progressive company they are!

I really wish I could believe that these things were done out of any sense of humanity, but time and time again it's been shown to be profit motivated. I mean, hell, does anyone believe Walmart when they made a comment? No? Then why would you believe these other mega-corporations? Especially ones that have a history of anti-labor and anti-consumer policies. Welp, that's what you get in a capitalist system.

[sammythecat]

29. It seems that's not the case.

I googled "corporations are required by law to maximize return" and the results say there is no such law. It would be very difficult to ascertain the results of every single move made by a company anyway. It would be very hard to enforce as a law. What if management just isn't very smart? You could fire them, but did they break a law by making a dumb (unprofitable) decision? And sometimes they'd have to decide whether to do something that will make money over the next few months or something else that will make much more money but will take some years until the profits start rolling in.

This move by Honey Maid might very well be an entirely cynical move made by psychopaths. That's my first guess, sadly, but at least there is the possibility of at least some altruistic social responsibility going on here. In either, or any case, this will almost certainly work for their benefit. Hard to see how this would hurt them.

[GoneFishin]

17. I nibble a lot of graham crackers and thought the brand name would be a treat. It wasn't,

and I probably won't try Nabisco for a while because they were not tasty. They had an odd after-taste that just was not appealing.

[jtuck004]

8. Now, to go get a glass of milk. Thank you for this. n/t

[Snotcicles]

11. I would have asked a question. Governor "Have you gone crackers". nt

[Hekate]

12. Mmmmm. Graham cracker sandwiches with frosting inside.

I really need to get some graham crackers.

[Cha]

21. Honey Maid!

[RufusTFirefly]

23. Kraft Foods, Mondelez Accused by CFTC of Wheat Manipulation

Kraft Foods, Mondelez Accused by CFTC of Wheat Manipulation

Kraft Foods Group Inc. and Mondelez International Inc. were sued by a U.S. regulator over claims they made $5.4 million by manipulating the price of wheat.
...
“This case goes to the core of the CFTC’s mission: protecting market participants and the public from manipulation and abusive practices that undermine the integrity of the derivatives markets,” Aitan Goelman, CFTC’s enforcement director, said in a statement.

You can also try Googling the company name with "child labor" and "human rights abuses," not to mention the allegations that their graham crackers sometimes smell like paint thinner, but don't let that stop you from getting all warm and fuzzy about an ad.

[cui bono]

33. The appeal to emotions is the same thing that gets people to vote for Republicans.

If they knew what was really happening "under the hood" they wouldn't fall for the messages directed at them.

Marketing campaigns are the same thing. Appeal to emotions in the ads and never mind the inner workings of the company.

And just how wholesome are those crackers? Do they use GMOs? Preservatives? If they are made by a mega-corporation you can bet they aren't that healthy or wholesome.

So just because they advertise that they do what any normal human being should already be doing everyone is going to go out and buy their brand whilst forgetting all the other factors? It is sad to see on what is supposed to be a politically astute message board.

[RufusTFirefly]

36. Agreed

Sad is right.

Yet revealing this makes one a killjoy. Or worse.

[spanone]

24. k&r...

[NoMoreRepugs]

26. When do the whackadoodles start their boycott of Honey Maid graham crackers?

how dare they infringe on Christians right to hate!!

[samsingh]

28. recommend and applaud

[midnight]

31. This is a great customer service message....

[cui bono]

34. So they're opportunistic. What's so great about that?

They don't even control who buys their product. How on earth would they be able to discriminate against the LGBT community in so far as "serving" their products?

[displacedtexan]

35. Two words: market research

Do you think companies just decide to make a product, then toss it out there with no idea who might buy it?

Or did you just think you could accuse them of opportunism and no one would notice?

Truly heavy sigh.

[RufusTFirefly]

37. Two other words: Damage control

Seems as though they've got a big quality control problem. Misdirection is a valuable implement in the PR toolbox.

[displacedtexan]

38. What damage?

This is the first time I've ever seen a DU post about a company's good deed get slammed for both "opportunism" and "misdirection" without links to credible sources.

Cui bono, indeed?

[RufusTFirefly]

39. See post 7, for starters

I can understand how you can't be bothered to read every post, but you might do yourself a favor and skim them at least.

http://www.democraticunderground.com/?com=view_post&forum=1002&pid=6452592

[cui bono]

40. Yeah, actually, I thought my post was invisible.

How is it not opportunistic? They saw a controversial current event that was trending and siezed the "opportunity" to exploit it.

And my original post you responded to had nothing to do with market research and who they believe their demographic to be. It clearly stated that they don't control who buys their product so they can't very well discriminate against LGBT. Or do you think they have ways of stopping LGBT from buying their product? Do they have advanced technology that senses a homosexual is picking up their box of crackers and then they have the box rigged to shock them? Do they have something in the the bar code that won't allow it to be scanned if the box was held by a homosexual? I think not.