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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsWant James Bond to Use Your Product? Hand Over $5-50 Million and Be 'the Best.'
(I found this article fascinating because we are in the middle of getting product placements for our indie movie. Currently approaching seventy plus companies. Very curious to see how our approach pans out. Course we are not in any league remotely like the Bond franchise. But still it's cool to see how the other side does things.)
Everyone knows how James Bond takes his martinis and what kind of car he drives, but the British spys phone of choice is still up for debate.
While Sony was willing to pay a cool $5 million for Daniel Craig -- who stars as Bond in the upcoming flick Spectre -- to hold one of its Xperia Z4 smartphones, money might not be enough. According to hacked emails at Sony Pictures (ones other than these), Craig and the movies director Sam Mendes were opposed to the Bond-Sony pairing for creative reasons. As Andrew Gumpert of Columbia Pictures wrote in one of the emails, Sam and Daniel dont like the Sony phone for the film (the thinking, subjectively/objectively is that James Bond only uses the best, and in their minds, the Sony phone is not the best).
The other option movie execs discussed was to have the character Q -- played by Ben Whishaw -- use the phone instead. Rather than Craigs $5 million, Whishaw would receive $1 million.
Moreover, as The Verge reports, Samsung wants to get in on the action, offering $50 million for some product placement.
Theres no word on who will win out, but wed be willing to bet that Daniel Craigs preferences will be taken into account. After all, people who disagree with Bond tend to end up on the wrong side of his crosshairs.
http://www.entrepreneur.com/article/245484
hunter
(38,310 posts)Too distracting.
onehandle
(51,122 posts)He's a good actor and I've liked him in other roles, but as Bond, he's utterly charmless.
Makes it just another action film.
NYC_SKP
(68,644 posts)The second pitch is superb!
The final is brilliant!!!
Love this movie!
Octafish
(55,745 posts)So sorry, Danny.
MisterP
(23,730 posts)VScott
(774 posts)he deseves better than some garden variety Sony cellphone...
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https://www.silentcircle.com/
hifiguy
(33,688 posts)Buns_of_Fire
(17,175 posts)Not that I care, I'd just like to see how they'd work it into the plot.