Sock It To Em: CUMULUS LOST MILLIONS ON RUSH LIMBAUGH BOYCOTT

[kpete]

CUMULUS LOST MILLIONS ON RUSH LIMBAUGH BOYCOTT

5-7-2012
It's the first time anyone actually gave a dollar amount regarding the Rush Limbaugh Sandra Fluke incident. Monday evening Cumulus CEO Lew Dickey said the advertiser boycott cost his company "a couple million" dollars in ad revenue in the first quarter and "a couple million" in the second quarter. He said things look like they will be back to normal in June. Cumulus carries Rush Limbaugh 38 markets and blames 1% of the 3.5% drop in revenue for the quarter on the Rush boycott. Dickey said Cumulus was "hit pretty hard by this."

http://www.radioink.com/Article.asp?id=2451234&spid=24698

If Rush cost Cumulus four or five million in two quarters, and Limbaugh is on only 38 stations, how much has Premiere likely lost? Rush is on about 600 stations altogether.

Remember how Rush characterized this? He said business was up as much as 60 percent on his stations as a result of his attacks on Sandra Fluke!
http://boards.radio-info.com/smf/index.php?topic=211863.0

[madokie]

1. I'm convinced that the only reason rush still has a single radio station is because

he is the mouth piece for the rich. They'll take a hit to keep him on as this boycott shows. He says what they want said, simple as that.

[DontTreadOnMe]

2. Got out my calculator

So $4-5M lost from 38 stations is roughly $130K per station.

So if we pro rate that loss to the 600 stations on Premiere, that is a $78 million loss in advertising.

Give Rush a raise for success!

[lastlib]

3. We gotta keep the pressure on, folks!

Keep those calls & letters to the FCC goin' in! Keep screaming at advertisers!

[groundloop]

4. Isn't it about time for Rush to stick his foot in his mouth again?

I haven't heard about the gasbag lately, is he playing nice for a little while waiting for everything to blow over?

Maybe it's time to educate the sponsors that are still with him.

[ca3799]

8. He hired a crisis management company

to give him advice on how to get the mess to blow over, so he's probably been in "time out for bad behavior" lately.

[calimary]

32. Aha! I remember hearing or reading something about it. Not much, though.

But it reveals more about how hard this boycott may have hit him and his radio allies - if he felt it necessary to hire a crisis management company. If indeed it really turned out to be the "no big deal" deal he claimed it was, he wouldn't have felt the need to do that. Hiring a crisis management company to advise you on turning some PR disaster around is something you do when you've got a PR disaster on your hands.

[jmowreader]

38. It must have been a lowest-bidder crisis management firm

Any DECENT crisis management firm would have explained seppuku, tongue removal and laryngectomy, and recommended choosing one of them.

[madashelltoo]

10. Rush lives with his foot in his mouth.

It was a birth defect. Uh huh.

[Smilo]

17. No the birth defect is

his head up his ass - and that is why he is such a shit head gas bag.

[Oldtimeralso]

37. That is Called...

Crainumenrectumitis

[jwirr]

5. Yeah, proof that we the people do have some power in the markets.

[a kennedy]

7. obviously not enough....

HE'S STILL ON THE AIR!!!

[Tumbulu]

11. I'm with you- how do we get him off the air?

It is just an outrage that he is allowed the use of the air .....

[shcrane71]

22. His career should be over. Should being the operative word.

I can't believe that we, as Americans, are renewing the licenses of the stations that broadcast his hate radio.

[CBHagman]

27. It's worse than that: He's been on Armed Forces Radio.

Yes, really: Limbaugh, with his drug record and racist talk and his salacious, slanderous, sexist talk, is what they send to the troops.

[redwhiteblue]

31. ARMED FORCES RADIO

Armed Forces Radio has also dropped out over a month ago. That pleased me no end.
Surely they could find something to laugh at other than RUSH.

[freshwest]

25. +1

[fishwax]

6. wow

[Hubert Flottz]

9. The republicans love the smell of fresh bullshit...

And rushbo is their main bullshit nozzle.

To them, fresh Bullshit smells like, Victory.

The Nazis taught them well, but then it was the republicans that taught the Nazis in the 20s and 30s. Rush is a product of Ivy Lee.

[Zorra]

12. This is what solidarity can do.

We are the 99%.

[Fuddnik]

13. That's too bad.

They should have lost billions.

[lpbk2713]

14. That works out to a lot of Oxycontin.

PimpleButt will have to dig deeper into his pockets for his next score.

[Orsino]

15. If they took it all out of his paychecks, would he even notice? n/t

[The Wizard]

16. Any loss

will be covered by the RNC.

[crazylikafox]

18. "He said things look like they will be back to normal in June"

Where is that advertising money coming from?? Are the cockroaches just sneaking back now that the light's been turned off on them??

[KharmaTrain]

19. Translation:: Hello Hucklenutz...

Lew Dickey heads the company that is rushbo's competitor. Premiere that distributes rushbo's show is owned by Cheap Channel...Dickey runs Crumbumlus...another right wing operated company that likes to fire people and make their executives very rich. Cumulus operates some of rushbo's biggest affiliates including WABC in New York, WLS in Chicago and KSFO in San Francisco...the company also just debuted a show to compete with rushbo hosted by Mikie Hucklenutz.

This looks like Dickey is looking for the excuse to dump rushbo. This article comfuses Premiere with Cumulus rather than Cheap Channel who took the biggest hit in the boycott. It could mean that rushbo will vanish from some of his most powerful and largest affiliates in the months ahead...stay tuned...

[progressoid]

20. "things look like they will be back to normal in June"

[Arugula Latte]

21. Did the advertisers come back?

Why would it be back to normal?

[shcrane71]

23. I believe even MediaMatters has indicated that the boycott

wouldn't get Rush off the radio. I think the only way he could possibly be pulled from the air is if the FCC starts issuing fines, but that won't happen because there is no political will to do that by the powers that be.

[Liberal_in_LA]

24. good

[sorefeet]

26. I think they won't

offer Limpy a raise when his contract is up and he will quit. He is doing more harm than good and they are starting to realize it. They know that he is being paid too much now and money is the bottom line . Under the bus Rush.

[Danascot]

28. Does anyone know if Angie's List is still advertising on Limpballs?

nt

[SmileyRose]

29. The guy shoveling Rush's bloviate is named Lew Dickey?

Poetic

Juvenile, but poetic.

[Major Hogwash]

30. Fuck Rush Limbaugh!

Every chance you get!

[Uncle Joe]

33. Kicked and recommended.

Thanks for the thread, kpete.

[Lifelong Protester]

34. K & R

and how about a refresher on the boycotts going on? Thanks.

[alp227]

35. I hope (S)Cumulus will go bankrupt and sell off all their stations including my local beloved KGO

Cumulus dumbed down KGO into an all-news station on the weekdays and all-talk weekends despite having a sensible news/talk format for weekdays for decades! I hope KGO gets sold soon to a more sensible ownership as Cumulus self-destructs over its clueless business decisions and El Rushbo soon shutting up.

[October]

36. It's time women know their power and use it. /nt

[AynRandCollectedSS]

39. Not sure if the inquiry into Rush's activities...

...was rhetorical or not, but either way I feel compelled to share his newest absurd hijinx. He has started a Facebook page called "Rush Babes for America" which the Raw Story decribes as "an outreach effort conceived as a pre-emptive strike against activist organizations trying to have 'The Rush Limbaugh Show' pulled from the air."

On Limbaugh's site he says, "The National Organization for Women has been out there drumming up membership for decades. The Rush Babes for America Facebook page has been up for 24 hours, and we are already close to having more friends (i.e., members) than the NOW gang has." So, if you wanna' annoy that big blob of stupid, "LIKE" The National Organization for Women (NOW) on Facebook.

You can't make this stuff up.

[BlueIris]

40. He is so done.

I'm shocked he's lasted this long.

[Quantess]

41. Encouragement.

I'll kick for that.