IAVA Launches Veteran Mental Health Awareness Campaign
IAVA Launches Veteran Mental Health Awareness Campaign
Iraq and Afghanistan Veterans of America (IAVA) Partners with EHE International on Veteran Mental Health Awareness Campaign
New York, NY (April 2, 2015) – Iraq and Afghanistan Veterans of America (IAVA) joined with EHE International to unveil its newest public awareness campaign at Rockefeller Plaza today with a message about helping veteran heroes who may exhibit the signs of post-traumatic stress disorder (PTSD). The window display, which is expected to be seen by more than 250,000 people every day, depicts service members and post-9/11 veterans as superheroes, with the message “Sometimes even heroes need help,” and directs the public to visit www.iava.org to find resources to help transitioning veterans. The window ad is displayed at 10 Rockefeller Plaza, on the same block as the TODAY Show window.
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“More than 2.6 million brave men and women – including tens of thousands of New Yorkers – have served our country over the past 13 years, and we thank EHE International for providing us this remarkable space to recognize their service. There is perhaps no better place for us to salute these men and women than in the city that inspired many of them to enlist after that harrowing day in September 2001,” said IAVA CEO and Founder Paul Rieckhoff. “IAVA is proud to display this new campaign to the thousands of people who visit Rockefeller Plaza each day. Our veterans are indeed heroes, but they are not infallible. Some of us need help but are too proud or stubborn to ask. This campaign encourages the public to recognize the signs of PTSD in their friends and loved ones returning from war, and assist them finding the help they need. As the first and largest veteran empowerment organization for post-9/11 veterans, IAVA has a vast array of resources at its disposal to help veterans deal with mental health challenges and connect them with others in the community. Our veterans are not a charity; they are an investment. As the war in Afghanistan comes to an end, it is imperative Americans remember the sacrifices of the post-9/11 veterans and continue to support them in their transition home. Being a hero doesn’t mean they have to suffer alone. Whether veterans are struggling with mental health care, unemployment, or VA health care challenges, IAVA has their back.”
http://iava.org/press-release/ava-partners-with-ehe-international-on-veteran-mental-health-awareness-campaign/