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The pitch video for Bell System's iconic logo is like a lost episode of Mad Men
http://www.theverge.com/2015/9/5/9266257/bell-telephone-saul-bass-logo-pitch-videoNote:This is really good.
Come into the conference room and take a seat, please. It's 1969, and you're an executive at Bell Telephone (now AT&T). Legendary graphic designer Saul Bass is about to pitch his plan to completely rebrand the company. Quiet — here he comes now...
This remarkable video was shown to Bell executives as part of a presentation produced by Saul Bass' company. Thankfully the video still survives so all of us can relive the pitch. The video begins with an overview of the changing times in the ‘60s — the focus on Bell begins around the 5:30 mark.
Snip