McDonald's pushes movie to schools that shows McDonald's as weight-loss tool

[GreatGazoo]

McDonald’s, lately struggling to find solutions to flagging sales and a weakened reputation, is promoting a movie that advises high-school students that if they eat at McDonald’s, they will be following a healthy, “balanced” diet.
...
John Cisna, the Iowa teacher, made the short documentary. “540 Meals: Choices Make the Difference,” in 2014 as a retort to Morgan Spurlock’s “Super Size Me,” which came out more than a decade ago and was widely viewed as an indictment not only of McDonald’s, but of fast food in general and indeed of the entire industrial food system. Spurlock ate nothing but McDonald’s for 30 days, and reported suffering a panoply of physical and psychological ills, including weight gain, elevated cholesterol, and mood swings.
...
After getting attention for his film, Cisna was approached by McDonald’s, for whom he is now a paid “brand ambassador,” making appearances at schools and maintaining a busy Twitter account where he promotes his school appearances.

This week, freelance writer Bettina Elias Siegel reported on her blog, The Lunch Tray, that McDonald’s has produced a “teacher’s discussion guide,” which suggests the 20-minute documentary be shown in classes “as a supplemental video to current food and nutritional curriculum.” A McDonald’s franchisee in the New York Tri-State region issued a press release in August recommending “540 Meals” to “high school educators looking for information to demonstrate the importance of balanced food choices.”

http://fortune.com/2015/10/15/mcdonalds-movie-weight-loss/

[CBGLuthier]

1. I find McDonalds to be a highly useful weight loss tool

All I have to do is think about that crap and I lose my appetite.

[yellowcanine]

5. I was going to suggest food-borne illness......

[DetlefK]

2. White bread, pre-processed meat, starch, oil, sugar, salt... Sounds healthy.

[exboyfil]

3. I travel alot for my daughters' competitions

and before that for business. I used to make a regular habit of eating at McDonalds (McDoubles and fries). Now when I go out of town I go to grocery stores and buy bag salads, vegetables, fat free salad dressing (while not great for you - it is very low calorie), artificial crap meat, and a variety of fruits. I find that I am much healthier, save more in pocket (eating healthy like this at a place like McDonalds or Subway is more expensive).

Lost a lot of weight and feel so much better. At least for me McDonalds and its ilk are addictive. You stay away from it for awhile then you get disgusted by it.

McDonalds supposedly offers a side salad on its dollar menu. I haven't checked it recently. That would be a good alternative. 50 calories with dressing included. Still need to find protein without fat or carbs.

http://www.mcdonalds.com/us/en/food/product_nutrition.salads.8759.side-salad.html

[Rex]

4. It is a great weight loss tool! I eat one of their pretend-hamburgers

get the shits for 5 days and clear out my entire system!

[KamaAina]

6. But theirs doesn't make your poop turn green.

Only Burger King's does that.