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Thu Dec 31, 2015, 12:07 PM

Shocking study released.......

I'm shocked. Shocked I tell you!

New study confirms insidious GOP racism in 2008 presidential race

A new study clears up any lingering doubt that the Republican Party engaged in the tactic of dogwhistle politics in the 2008 presidential race between Barack Obama and John McCain. The study, which was published online this month in Public Opinion Quarterly, shows that the McCain campaign’s negative ads about Obama overwhelmingly featured him with a darker skin tone in a subtle attempt to appeal to voters’ racial prejudices.

Acccording to the Washington Post:

Analyzing 126 advertisements from the presidential campaign in 2008, the authors first digitally measured the darkness of the two nominees’ skin in each spot, then sorted the ads into categories based on themes. President Obama and his opponent, Sen. John McCain (R-Ariz.), looked very different in various advertisements depending on how the footage was edited and produced.

That was particularly the case in negative advertisements, in which each campaign manipulated the images of its opponent to shadow or wash out his face for dramatic effect.

Interestingly, though, when McCain’s campaign aired spots that connected Obama with alleged criminal activity by liberal groups, the producers almost always used images that made Obama’s skin appear very dark.

Here’s the spot in question:

According to the study’s authors, 86 percent of the ads featured images of the president with a skin tone that fell into the darkest quartile of the ads they looked at. .....................(more)


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Reply Shocking study released....... (Original post)
marmar Dec 2015 OP
rurallib Dec 2015 #1

Response to marmar (Original post)

Thu Dec 31, 2015, 01:13 PM

1. Republicans exploiting race????

so unlike them!

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