As Subtle as the Pose (but, there is NO war on women!!)
(graphic-heavy. all images at link)
As Subtle as the Pose
About 10 years ago when the Internet bubble popped, I took up a new career to pay the rent. I had a good camera, back before everyone had one on their phones. So I hung out my shingle and started doing headshots and model portfolios and was fairly decent at it. I was eventually published. I worked with many beginning models, some of whom eventually “made it” in the fashion industry. But the more I learned about the industry, the more I loathed to participate in it.
. . . . .
With this renewed awareness, I started noticing that it can be as subtle as the pose. I, myself, told models to hunch their shoulders, lean forward, angle the head. Industry standard. But why was it industry standard? After reviewing a smattering of ads, I realized that the poses were basically designed to keep women “in their place.” I created four categories of poses in which most of the ads I reviewed fell into one or
more:
A. SCARED/VICTIM – She’s looking over her shoulder or her facial expression is frightened. She has her hands up in protective or shielding position. She’s pulling away from a man. She’s dead. Any image depicting the woman as victim.
B. POSITIONED FOR SEX/UNDRESSED – She is set up for sex: lying supine or close to it. Her legs are spread. She’s on a bed. She’s in a state of undress in which she wouldn’t (realistically) be allowed in public. Something is in her mouth.
. . . .
http://msmagazine.com/blog/2016/01/05/as-subtle-as-the-pose/
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