Essentially it was because actual showing up to campaign was as much of a problem for him as actually showing up for any of his other positions over the years.
TALKING about a job, he does well.
DOING a job, not so much.
Plus his campaign was run the same way , with no actual investment in state supporters.
In August, he was due to open his Iowa state headquarters the morning after flipping pork chops at the state fair, but he bailed at the last minute. The reason: heading back to Florida for his children’s start of school. The grand opening would be delayed for 10 days, and it would occur without Rubio. He wouldn’t announce a state director to run operations in the crucial caucuses for another month.
It was a fitting episode for a campaign that had bragged about how staff could work just as well out of a Starbucks with a laptop. The campaign wouldn’t announce supporters in Iowa’s various regions until January 2016, and only then under intensifying pressure from allies. And when campaign officials announced their “field offices,” they wouldn’t say exactly where they actually were, making it all but impossible for volunteers to volunteer.
http://www.politico.com/magazine/story/2016/03/marco-rubio-2016-campaign-drop-out-213736#ixzz435A9OpBv
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