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sheshe2

(83,647 posts)
Fri Jun 3, 2016, 06:47 PM Jun 2016

20th Century Fox has now apologized for the ad that McGowan called "casual violence against women."

20th Century Fox has now apologized for the ad featuring Jennifer Lawrence that McGowan called "casual violence against women."

snip//

Among them was Rose McGowan, who elaborated on a May 25 Facebook post to THR: "There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film. There is no context in the ad, just a woman getting strangled. The fact that no one flagged this is offensive and frankly, stupid. The geniuses behind this, and I use that term lightly, need to to take a long hard look at the mirror and see how they are contributing to society. Imagine if it were a black man being strangled by a white man, or a gay male being strangled by a hetero? The outcry would be enormous. So let’s right this wrong. 20th Century Fox, since you can’t manage to put any women directors on your slate for the next two years, how about you at least replace your ad?"

She continued: "I’ll close with a text my friend sent, a conversation with his daughter. It follows: ‘My daughter and I were just having a deep discussion on the brutality of that hideous X-Men poster yesterday. Her words: 'Dad, why is that monster man committing violence against a woman?' This from a 9-year-old. If she can see it, why can’t Fox?"

In a statement to The Hollywood Reporter, Fox apologized for the billboard: "In our enthusiasm to show the villainy of the character Apocalypse we didn’t immediately recognize the upsetting connotation of this image in print form. Once we realized how insensitive it was, we quickly took steps to remove those materials. We apologize for our actions and would never condone violence against women."

snip//

"Here's the thing: Where do we draw the line?" she asks. "They morph into humans and most of their interactions are similar to what humans would have while as mutants. … The fantasy life can involve violence against women, and that shows how normalized it is. The argument that it shouldn't be offensive because they are mutants doesn't hold any water, … and what really is the challenge here is the intentionality of it. You could have chosen any from the thousands of images, but you chose this one. Whose attention did you want to get and to what end?"

She adds that the "striking image" of Apocalypse choking Mystique is a reminder of how violence against women is used as a default and "seen as sexy for all the wrong reasons."

snip//

Devin Faraci, editor-in-chief of the blog Birth.Movies.Death agrees, calling the billboard "tone deaf as hell."


http://www.hollywoodreporter.com/rambling-reporter/rose-mcgowan-calls-x-men-898538

I found the link here. http://www.democraticunderground.com/10027876075#post241


15 replies = new reply since forum marked as read
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20th Century Fox has now apologized for the ad that McGowan called "casual violence against women." (Original Post) sheshe2 Jun 2016 OP
Link doesn't work, but was this the Jennifer Lawrance... scscholar Jun 2016 #1
Sorry, the link works on my end. nt sheshe2 Jun 2016 #2
Lets just not cast any women in the next Xmen movie. Problem solved. Travis_0004 Jun 2016 #3
No. sheshe2 Jun 2016 #4
It wasn't tone deaf Mosby Jun 2016 #5
That is not tone deaf? WTF??????????????? sheshe2 Jun 2016 #6
No they did it on purpose Mosby Jun 2016 #7
Translation: The poster's point is that it was a feature, not a bug. nt tblue37 Jun 2016 #15
An ad agency's job is to think about how customers will react to their ads IronLionZion Jun 2016 #8
It's interesting how much outrage was missing when an actual woman was attacked by a larger man. Warren DeMontague Jun 2016 #9
Here's a shot of a typical exchange in General Discussion: Primaries: IronLionZion Jun 2016 #10
The character is not a shrinking violet, to be sure. Warren DeMontague Jun 2016 #11
Spiders crawl IronLionZion Jun 2016 #12
The 12 people that were deeply offended will be so happy. DesMoinesDem Jun 2016 #13
That about sums it up. linuxman Jun 2016 #14
 

scscholar

(2,902 posts)
1. Link doesn't work, but was this the Jennifer Lawrance...
Fri Jun 3, 2016, 07:11 PM
Jun 2016

issue where she said men constantly wanted to choke her? That is disgusting how those men be.

sheshe2

(83,647 posts)
4. No.
Fri Jun 3, 2016, 08:17 PM
Jun 2016

Let us not promote a film showing a woman being strangled. They have apologized and one said it was tone deaf.

Mosby

(16,258 posts)
5. It wasn't tone deaf
Fri Jun 3, 2016, 08:21 PM
Jun 2016

It was specifically designed for the shock value of showing a woman getting choked out.

Mosby

(16,258 posts)
7. No they did it on purpose
Fri Jun 3, 2016, 08:34 PM
Jun 2016

tone deaf is an excuse

Being "tone deaf" means being oblivious to the way people might perceive something.




IronLionZion

(45,380 posts)
8. An ad agency's job is to think about how customers will react to their ads
Fri Jun 3, 2016, 09:16 PM
Jun 2016

Makes you wonder what they were thinking. This movie could easily be marketed to women as a girl power movie.

Even with the tagline "only the strong will survive". People who are familiar with the story know exactly who survives since this is a prequel. It just seems like a bad decision. And the billboard was put up in very liberal markets that are full of feminists.



Warren DeMontague

(80,708 posts)
11. The character is not a shrinking violet, to be sure.
Fri Jun 3, 2016, 11:47 PM
Jun 2016

Hell, I was looking at the "controversial" poster and it looked to me like Jlaw was about to rip the hands off the big dude and stuff em in his mouth.

But maybe that's just me.

Either way, the outrage over Spiderwoman's butt was a much larger bar brawl.

IronLionZion

(45,380 posts)
12. Spiders crawl
Fri Jun 3, 2016, 11:54 PM
Jun 2016

no matter how they crawl, spiderpeople tend to be on all fours.

There are plenty of people of both genders that I sometimes want to grab by the neck and squeeze, but it's usually better to just log off from DU and take a break.



 

DesMoinesDem

(1,569 posts)
13. The 12 people that were deeply offended will be so happy.
Sat Jun 4, 2016, 12:12 AM
Jun 2016

Just kidding. Nothing could make those pathetic, perpetually outraged idiots happy. On to the next outrage!

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