Trump has already defeated the news media. And its unclear what we can do about it.
By Paul Waldman November 28 at 1:17 PM
Donald Trump is either a mad genius who has cracked the media code in a way no politician before him was able to do, or he’s a kind of political Mr. Magoo, stumbling randomly about yet achieving one success after another. We may never know which it is. But if we’re going to maintain our democracy, we have to figure out how to deal with the way Trump successfully manipulates the media.
Perhaps, as some have suggested, Trump tweeted his ridiculous lie about millions of fraudulent votes on Sunday in order to distract people from this lengthy investigation in the New York Times of the overseas partnerships that present unprecedented conflict of interest problems for his foreign policy. But even if that wasn’t his intent, it’s what happened — and he accomplished some other things as well.
The first thing it does when Trump kicks off a frenzy like this one is thrill his supporters (and I’ll admit that I was among those who said that just playing to his base wouldn’t be enough to win him the election). Here’s how the cycle works. First, Trump says something outrageously false, but which his supporters either believe already or would like to believe. Then Trump gets criticized in the media for it, and his supporters say, “There they go again, the liberal anti-Trump media.” Instead of convincing everyone that the claim was false, the criticism only reinforces for Trump’s fans the idea that nothing the media says can be believed, which further undermines their ability to act as neutral arbiters in any debate.
The more outrageous his claim, the more coverage it gets. At first, a disturbing amount of that coverage just passes along what Trump is saying, particularly in headlines and brief mentions on television, which often take the form of “Trump says world is flat.” Then the news media find their footing a bit and begin explicitly calling him out for the falsehood. But the more it ends up looking like an argument between Trump and the media, the more that even Republicans who are skeptical of Trump will get pulled to his side, because they’ve long been invested in the idea that the media are hopelessly infected with liberal bias.
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