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True Dough

(17,246 posts)
Tue Feb 7, 2017, 01:00 AM Feb 2017

Do you own a smart TV? If it's a Vizio, advertisers may know your viewing habits!

Vizio is being sued for tracking viewers' program preferences and selling that data to advertisers. I wonder if it's just Vizio? Maybe some of the other TV manufacturers haven't been caught yet. After all, this is the same concept as most Internet sites tracking your browsing data and then tailoring advertising to your tastes. Television is behind the curve in that regard, so the pressure is on to keep pace.

Consumers have bought more than 11 million internet-connected Vizio televisions since 2010. But according to a complaint filed by the FTC and the New Jersey Attorney General, consumers didn’t know that while they were watching their TVs, Vizio was watching them. The lawsuit challenges the company’s tracking practices and offers insights into how established consumer protection principles apply to smart technology.

Starting in 2014, Vizio made TVs that automatically tracked what consumers were watching and transmitted that data back to its servers. Vizio even retrofitted older models by installing its tracking software remotely. All of this, the FTC and AG allege, was done without clearly telling consumers or getting their consent.

What did Vizio know about what was going on in the privacy of consumers’ homes? On a second-by-second basis, Vizio collected a selection of pixels on the screen that it matched to a database of TV, movie, and commercial content. What’s more, Vizio identified viewing data from cable or broadband service providers, set-top boxes, streaming devices, DVD players, and over-the-air broadcasts. Add it all up and Vizio captured as many as 100 billion data points each day from millions of TVs.

Vizio then turned that mountain of data into cash by selling consumers’ viewing histories to advertisers and others. And let’s be clear: We’re not talking about summary information about national viewing trends. According to the complaint, Vizio got personal. The company provided consumers’ IP addresses to data aggregators, who then matched the address with an individual consumer or household. Vizio’s contracts with third parties prohibited the re-identification of consumers and households by name, but allowed a host of other personal details – for example, sex, age, income, marital status, household size, education, and home ownership. And Vizio permitted these companies to track and target its consumers across devices.


https://www.ftc.gov/news-events/blogs/business-blog/2017/02/what-vizio-was-doing-behind-tv-screen
19 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
Do you own a smart TV? If it's a Vizio, advertisers may know your viewing habits! (Original Post) True Dough Feb 2017 OP
No, and I don't have 'smart' anything, elleng Feb 2017 #1
Glad I have a different brand Phoenix61 Feb 2017 #2
I have a Vizio--but it's a DUMB tv pinboy3niner Feb 2017 #3
I don't understand why anyone would buy a 'smart TV' when... Stellar Feb 2017 #4
Because Rokus don't work everywhere SoCalNative Feb 2017 #7
Admittedly I know nothing about 'Apple TV' and... Stellar Feb 2017 #13
Mine doesn't work in the NL SoCalNative Feb 2017 #15
The NL? Stellar Feb 2017 #16
Netherlands SoCalNative Feb 2017 #17
WOW...Sorry. Stellar Feb 2017 #18
Prices are not all that higher now Cosmocat Feb 2017 #14
If you have cable or satellite, they already know Sucha NastyWoman Feb 2017 #5
Why does everyone complain about TransitJohn Feb 2017 #6
Easy answer: turn off those features! Initech Feb 2017 #8
Basically OK with me, there are probably 100+ Million with similar questionable viewing habits Hoyt Feb 2017 #9
Questionable viewing habits? True Dough Feb 2017 #10
It's some bullshit Afromania Feb 2017 #11
When our TVs start watching US it is time to pull the plug and find something else to do. democratisphere Feb 2017 #12
I purchased a Vizio for my oldest brother. But did Blue_true Feb 2017 #19

Stellar

(5,644 posts)
4. I don't understand why anyone would buy a 'smart TV' when...
Tue Feb 7, 2017, 01:18 AM
Feb 2017

you can purchase a Roku and connect it to any dumb TV for less money. Also you can take that same Roku with you and connect it to any other dumb TV where ever you are. I don't understand why more people don't do that.

SoCalNative

(4,613 posts)
7. Because Rokus don't work everywhere
Tue Feb 7, 2017, 01:56 AM
Feb 2017

and I don't want to spend the money on an Apple TV, in addition to a TV.

Stellar

(5,644 posts)
13. Admittedly I know nothing about 'Apple TV' and...
Tue Feb 7, 2017, 07:18 AM
Feb 2017

my initial point was that (in my experience) you could use a Roku most everywhere as long as you have WiFi. But I could be wrong.

Cosmocat

(14,558 posts)
14. Prices are not all that higher now
Tue Feb 7, 2017, 07:35 AM
Feb 2017

It actually is becoming standard.

I have a chromecast and 46 inch led, but we will are very likely to upgrade size/smart by the end of the year.

Chromecast is serviceable, but still a minor inconvenience to use vs just having it built in.

Sucha NastyWoman

(2,741 posts)
5. If you have cable or satellite, they already know
Tue Feb 7, 2017, 01:35 AM
Feb 2017

I have a Samsung smart TV but I think even if I didn't have a smart TV all they have to do is ask dish TV when I watch. Dish probably sells the information to the highest bidder(s). I'm pretty sure every night when they download info to my TV they also upload info about when I watched. Usually they say they're updating your guide. But it's pretty important for them to get a connection to me once a day because if I tell him know I'm busy don't turn the TV off they try again in an hour or so.

What really pisses me off is that even though I have my local Fox station blocked occasionally it will just change the channel to them from whatever I've been watching

TransitJohn

(6,932 posts)
6. Why does everyone complain about
Tue Feb 7, 2017, 01:52 AM
Feb 2017

being tracked when they agreed to be tracked? Those sets all have terms of service when you set them up. They also provide opt outs, although scumbag corporations sometimes keep tracking.

Initech

(100,034 posts)
8. Easy answer: turn off those features!
Tue Feb 7, 2017, 01:59 AM
Feb 2017

It can be done - if you have a smart TV just don't hook it into your Wifi router. Oh and this is further proof that the marketing and advertising industry ruins everything.

 

Hoyt

(54,770 posts)
9. Basically OK with me, there are probably 100+ Million with similar questionable viewing habits
Tue Feb 7, 2017, 02:14 AM
Feb 2017

But folks ought to be able to opt out, or hide.

Afromania

(2,768 posts)
11. It's some bullshit
Tue Feb 7, 2017, 03:04 AM
Feb 2017

You can opt out but they track anyway if they want. Honestly I don't really care if they want to know that I like Star Trek: TOS reruns entirely too much. Look at it this way, it's a round about way to become a Nielsen family Ad dollars talk and low viewership walks. With an expanded pool of data maybe the better television will be produced.. Or we could end up with more dreck. Bah, never mind, we'll probably all end up with more dreck.

Blue_true

(31,261 posts)
19. I purchased a Vizio for my oldest brother. But did
Tue Feb 7, 2017, 02:50 PM
Feb 2017

Not connect it to the Internet (he is old fashion and doesn't use the Net).

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