Not even Trump can save Twitter
by Terry Collins
February 9, 2017 1:13 PM PST
... an earnings release.. showed the number of regular users grew by less than 1 percent despite Trump's prolific and often controversial tweeting, a deal with the NFL to broadcast games and a new push to stream live video.
"Trump is very polarizing and I think a lot of times people might see something he tweeted on the news networks," eMarketer analyst Debra Aho Williamson said in an interview. "They see it there, so they don't need to see it on Twitter."
... user numbers matter because that's how online advertisers -- looking for the broadest audience -- decide where to put their ad dollars. Advertisers' lack of interest was evident in fourth-quarter revenue of $717 million, compared with Wall Street's expectations of $740 million.
https://www.cnet.com/news/trump-twitter-q4-earnings/