The first rule of marketing: Create a need.

[Baitball Blogger]

Trump is a prime example of a perpetual salesman. He knows that he can't fool us all, so he targets his pitch for his base. And he has their full attention because he pitches fear. He has created a need and all of his policies and actions are targeted to that end. That includes affirming their distrust of anyone who isn't like them.

I don't know how we are going to break that spell he has over them if we can't reach his base through the media.

[mac56]

1. Brilliant.