General Discussion
Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsToo early to start thinking about campaign slogans?
I was struck when an interviewee on NPR (PBS??) reported asking his college class what Trump's campaign was about and everyone responded "Make America great again." No one could respond when he asked what Hillary's was. Now I know what Hillary's was, "Stronger Together." I thought it was great, but it obviously didn't grab people's attention. I admit I had to look up Obama's, but when I saw "Yes, we can!" I remembered that it made news stories in a way that "Stronger together" never did.
What is the secret of a riveting campaign slogan? I'm sorry to say that I think it may be more important than I had thought. Bringing change for the better everywhere she goes is a great attribute for a president, as far as I'm concerned, but it's not pointed enough to grab the modern attention span.
Ideas?
Chasstev365
(5,191 posts)Trump says Australia has better healthcare than the US.
"So much for making America great again!"
LAS14
(13,769 posts)Response to LAS14 (Original post)
LAS14 This message was self-deleted by its author.
myrna minx
(22,772 posts)PoliticAverse
(26,366 posts)Softail1
(56 posts)when I heard "stronger together"...my first thought was, "UGHHHH!". it sounded to me like the most generic, poll tested, focus group approved, bland slogan ever. She could have done soooo much better. like, " at least I'm sane"....or..." him?.. are you crazy?".....
PoindexterOglethorpe
(25,817 posts)and probably was focus grouped to death.
Bernie Sanders, A Future To Believe In was much better.
Obama in '09, Yes We Can! was even better.
Of course, anyone who supports or rejects a candidate solely on the campaign slogan is scarily ignorant.
dalton99a
(81,406 posts)madokie
(51,076 posts)time to take out the trash
KingCharlemagne
(7,908 posts)Vogon_Glory
(9,110 posts)I initially thought of recycling a very old Republican campaign slogan--"Had Enough?", but I think "We Deserve Better" not only appeals to Democrats but wised -up voters who awoke to their folly in voting Republican.
meow2u3
(24,761 posts)NurseJackie
(42,862 posts)But now I wonder, is it really all that important to have a "riveting campaign slogan"? Are there any scientific studies that illustrate conclusively that trademarked slogans can make-or-break an election results?
Or do we just automatically assume that the winner's slogan was "better" simply because the candidate won?
LAS14
(13,769 posts)... identify his position. (Or what they wished was his position...) I cite the reaction of the college class in the OP. It's common sense that a clear focus helps to galvanize people.
NurseJackie
(42,862 posts)... there were other things at play that resulted in her electoral defeat. Blaming Hillary's slogan (or giving credit to Trump's slogan) is oversimplifying things, in my opinion.
I'm sorry, but I see that neglected to respond to your original question of "Too early to start thinking about campaign slogans?" ... My response would be: Yes. It's much too early to seriously consider slogans for an unknown candidate. No harm in fantasizing, I suppose. I also suppose there's no harm in coming up with "anti-Trump" (generic) campaign slogans.
Even though it doesn't "galvanize" support of a specific candidate, such things will be great for memes, and protest picket-signs, etc... and to be a thorn in the side of Trump and his supporters and defenders. So in that regard, for the entertainment value of it, I'm all for it. For those among us who are over eager and who want to get a head start on 2020... I can definitely see the appeal.
Having said that, I believe it would be a mistake for the Democratic Party to pre-commit to a "winning slogan" now and then saddle our party's nominee with a predetermined message that may not suit their personality or temperament or vision. Creating the perfect slogan now doesn't have any real strategic value, and it may not be appropriate for the conditions-on-the-ground at election time.
LAS14
(13,769 posts)bettyellen
(47,209 posts)No one I knew did.
LAS14
(13,769 posts)bettyellen
(47,209 posts)loyalsister
(13,390 posts)Change back to "glory days" obviously, but still different. I think that is where we saw a pay-off from republican opposition. Voters didn't care or even pay attention to who was actually to blame but they wanted it to stop. They bought into the idea that someone who was not a politician would be an improvement.
True_Blue
(3,063 posts)That is if there's still an America left to save in 4 yrs.
displacedtexan
(15,696 posts)...any slogan will do. It just doesn't matter, as long as wingnuts generate better tv ratings.
NurseJackie
(42,862 posts)W_HAMILTON
(7,840 posts)n/t
loyalsister
(13,390 posts)It seems that strong is most often used in reference to physical strength which readily translates to fighting and military to me.
Adrahil
(13,340 posts)True Dough
(17,255 posts)I would propose the slogan:
"Vote Democrat: If we don't tear each other apart, we can accomplish so much!"
Something along those lines.
rock
(13,218 posts)"Tea anyone?"
MontanaMama
(23,296 posts)And you made me laugh out loud while I wait for 4 boys to finish laser tag at this gawd forsaken arcade. Win! 😝
Freddie
(9,257 posts)Next fall: "We get a death sentence so the rich can get a tax cut - and Rep. X voted for it."
raging moderate
(4,292 posts)Just a thought.