Snickers, Skittles and M&Ms packs are getting smaller but its for your own good.
Mars, Nestle, Hersheys and candymakers are cutting half their treats to portions under 200 calories so people snack responsibly
Big Candy is taking a bite out of calories by cutting the size of its sweets.
Mars, Nestle, Wrigley, Lindt, Ferrara and Ferraro announced last week that they have committed to making half of their individually-wrapped goodies come in under 200 calories by 2022. This will involve some reformulations as well as trimming the portion sizes of some treats.
Mars Chocolate North America has already rebranded its “King Size” candy bars and sweet packs with more portionable, resealable “For Sharing” sizes of M&Ms, Skittles and Starburst, as well as “2 to Go” versions of Snickers, Twix and Milky Way. It’s also launched 100-calorie treats like the Snickers Crisper.
“It plays into what the industry calls the king size category, but we don’t want to call it that,” Tim Quinn, Mars’ vice president of trade development, said when Snickers Crispers first launched. “This size is not appropriate for one eating session, so we call them ‘4 to go.’ It helps for portion control.”
Now, Mars and Wrigley U.S. are working with fellow candymakers Nestle (Butterfinger, KitKat), Lindt (Ghirardelli, Russell Stover), Ferrara (Brachs) and Ferraro (Nutella) to pare their sweets down to more reasonable portion sizes and lower calorie counts.
This is good, I guess. I love chocolate and have already been getting the few that still use cocoa butter and real cane sugar to delude myself into feeling as if it's better for me. The smaller portion sizes should help.
= new reply since forum marked as read
if you take your time and enjoy it, or it's a hot day and it's melting, it will slide down deep into the cone. Especially true for waffle cones. 
leave the price the same, and tell you how it's to do you a favor. It's a marketing ploy and it pisses me off. When tea producers when from 24 teabags to 20 teabags overnight, industry-wide, I wrote a letter to Bigelow. Of course, they had their excuse all ready: "Our customers told us they wanted more conveeeeenient packaging". Yes, their customers TOLD them to leave the price the same while taking back 4 teabags out of every box, doncha see?
When a can of tuna went from 7 oz. to 6.5 oz., to 6 oz. to 5 oz., I called Starkist and asked how long before we are buying 1 oz. cans of tuna. Their response? "Oh, sir, we took out mostly water." 
People are not going to be choosing between candy and health care. Less product for the same price means people will buy less of it if they're on a fixed income.
I think this is a good thing. And smaller portions are a hell of a lot more honest than replacing cocoa butter with vegetable oil and then make subtle changes to the packaging for violating federal laws defining chocolate. Which these assholes did in 2008.
http://abcnews.go.com/Business/IndustryInfo/story?id=5689239&page=1
