Chrysler rescuing Sesame Street

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Congress is set to drop funding for the long-standing educational children’s show Sesame Street — but Chrysler is taking their place, by sponsoring the half-century-old show and using its “Muppet” characters in promotional videos.

Tim Kuniskis wrote, “As a trusted family brand, we were looking for a like-minded partner who possessed a thoughtful and engaging approach.” The Sesame Street partnership will show off the Chrysler Pacifica’s “unprecedented 115 safety, security and technology innovations.”

Steve Youngwood, Chief Operating Officer of Sesame Workshop, wrote, “We’re thrilled to work with a brand that stands for a deep commitment to families and children.”

Chrysler will both sponsor the PBS show and use Sesame characters in ten co-branded videos for parents which launched today.

https://www.allpar.com/news/2017/07/chrysler-rescuing-sesame-street-38207