Toronto hotel removes the TRUMP name To attract customers

[Jimbo101]

Boing Boing

Major news broke earlier this year, when it was announced that the property had been sold for $298 million. Since then, it has been announced that the project will be retrofitted and reopened under Marriott's high-end St. Regis brand, with the project being known as 'The Adelaide Hotel Toronto' until the St. Regis conversion is completed.

One of the first steps in the retrofit is the removal of the highly-visible TRUMP logo from the tower's mechanical penthouse level, which is currently underway.

Trump doesn't really build anything: he just licenses his name to go on things that other people build, because those people want to attract the kinds of customers who want to live in a papier-mache version of dynastic Louis XIV wealth, skinned with fake gold leaf.

[leftstreet]

1. Tear Down That Logo!

DURec

[brush]

2. His brand is in the toilet. Ivanka's will soon follow.