Trump's Digital Media Director Told '60 Minutes' That Facebook Worked For Trump, Won Him Election

[kpete]

"I understood early that Facebook was how Donald Trump was going to win. Twitter is how he talked to the people. Facebook was going to be how he won."

Lesley Stahl: One of the best things Facebook did for you, I heard, was penetrate the rural vote. Is that correct?

Brad Parscale: Yeah. So Facebook now lets you get to places and places possibly that you would never go with TV ads. Now, I can find, you know, 15 people in the Florida Panhandle that I would never buy a TV commercial for. And, we took opportunities that I think the other side didn't.

Lesley Stahl: Like what?

Brad Parscale: Well, we had our-- their staff embedded inside our offices.

Lesley Stahl: What?

Brad Parscale: Yeah, Facebook employees would show up for work every day in our offices.

Lesley Stahl: Whoa, wait a minute. Facebook employees showed up at the Trump headquarters—

Brad Parscale: Google employees, and Twitter employees.

Lesley Stahl: They were embedded in your campaign?

Brad Parscale: I mean, like, they were there multiple days a week, three, four days a week, two days week, five days a week—

Lesley Stahl: What were they doing inside? I mean—

Brad Parscale: Helping teach us how to use their platform. I wanna get—

Lesley Stahl: Helping him get elected?

Brad Parscale: I asked each one of them by email, I wanna know every, single secret button, click, technology you have. "I wanna know everything you would tell Hillary's campaign plus some. And I want your people here to teach me how to use it."

Lesley Stahl: Inside?

Brad Parscale: Yeah, I want 'em sittin' right next to us—


https://www.cbsnews.com/news/facebook-embeds-russia-and-the-trump-campaigns-secret-weapon/

[Botany]

1. And Trump's campaign used Russia (my guess) to pay facebook, google, and twitter ....

.... for their work.

[ksoze]

2. Also said same FB offer was made to Clinton campaign and they declined

In hindsight, the micro targeting likely did have an impact.

[renate]

8. how dumb

How utterly stupid not to learn from Obama's up-to-date use of technology to campaign and get out the vote. What could they have been thinking?

[Squinch]

3. How any self-respecting Democrat can continue to use facebook until they reveal the Russian

ads and come up with a workable plan to keep Russia out of future elections is beyond me.

And yeah, yeah, I get it. People will never abandon Facebook because they need their cat pictures and the photos of their friends' restaurant plates. More than they need a working Republic. I get that there will be no boycott.

[pnwmom]

6. I will continue there and will continue to use it as a political platform.

People I know will get exposed to stories from real news media whether they want to or not.

Since FB is the main source of news for 65% of its users, it's important to let progressive voices be heard there.

[spanone]

4. well now dems have to beat the republicans, media, russians, google, facebook, anyone else?

some democracy

[mr_lebowski]

5. Rigged voting machines? Lack of Voting Machines in Dem Districts? Gerrymandering?

Though I guess those fall under 'Republicans' ...

Not easy, that's for sure.

[spanone]

7. thanks, i knew it was a lot more