From Dean's Wiki page:
After Dean became Chairman of the DNC, he pledged to bring reform to the Party. Rather than focusing just on swing states, Dean proposed what has come to be known as the 50-State Strategy, the goal of which was for the Democratic Party to be committed to winning elections at every level in every region of the country, with Democrats organized in every single voting precinct. State party chairs lauded Dean for raising money directly for the individual state parties.
Dean's strategy used a post-Watergate model taken from the Republicans of the mid-seventies. Working at the local, state and national level, the GOP built the party from the ground up. Dean's plan was to seed the local level with young and committed candidates, building them into state candidates in future races. Dean traveled extensively throughout the country with the plan, including places like Utah, Mississippi, and Texas, states in which Republicans had dominated the political landscape. Many establishment Democrats were at least initially dubious about the strategy's worth—political consultant and former Bill Clinton advisor, Paul Begala, suggested that Dean's plan was "just hiring a bunch of staff people to wander around Utah and Mississippi and pick their nose."[61] Further changes were made in attempting to make the stated platform of the Democratic Party more coherent and compact. Overhauling the website, the official platform of the 2004 campaign, which was largely criticized as avoiding key issues and being the product of party insiders, was replaced with a simplified, though comprehensive categorizing of positions on a wide range of issues.
Dean's strategy arguably paid off in a historic victory as the Democrats took over control of the House of Representatives and the Senate in the 2006 mid-term elections. While it is likely this is also attributable to the shortcomings of the Republican Party in their dealings with the Iraq War and the scandals that occurred shortly before the election, Dean's emphasis on connecting with socially conservative, economic moderates in Republican-dominated states appears to have made some impact. Indeed, Democratic candidates won elections in such red states as Kansas, Indiana, and Montana. And while former Clinton strategist James Carville criticized Dean's efforts, saying more seats could have been won with the traditional plan of piling money solely into close races, the results and the strategy were met with tremendous approval by the party's executive committee in its December 2006 meeting.[62] While he was chairman of the DCCC, Rahm Emanuel was known to have had disagreements over election strategy with Dean; Emanuel believed a more tactical approach, focusing attention on key districts, was necessary to ensure victory.[63] Emanuel himself was criticised for his failure to support some progressive candidates, as Dean advocated.[64]
The 50-state strategy relied on the idea that building the Democratic Party is at once an incremental election by election process as well as a long-term vision in party building. Democrats cannot compete in counties in which they do not field candidates. Therefore, candidate recruitment emerged as a component element of the 50-state strategy.
To build the party, the DNC under Dean worked in partnership with state Democratic parties in bringing the resources of the DNC to bear in electoral efforts, voter registration, candidate recruitment, and other interlocking component elements of party building. Decentralization was also a core component of the party's approach. The idea was that each state party had unique needs, but could improve upon its efforts through the distribution of resources from the national party.
The 50-state strategy was acknowledged by political commentators as an important factor in allowing Barack Obama to compete against John McCain in traditionally red states, during the 2008 presidential contest.[65][66] In 2008, Obama won several states that had previously been considered Republican strongholds, most notably Indiana, North Carolina, and Virginia.
https://en.wikipedia.org/wiki/Howard_Dean#Fifty-state_strategy
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