San Diego Union-Tribune circulation drops

[left-of-center2012]

(daily paid circulation of 121,321 out of a population of 3.2 million)

The average daily print circulation of the Union-Tribune took another major fall this year. According to the annual numbers that publications must file every year with the U.S. Postal Service, the U-T's average daily paid circulation for the year ended October 1, 2017, was 121,321; this was down sharply from last year's 144,085, 2015's 164,532, and 2013's 189,822.

The U-T printed the numbers today (October 9). Newspapers also report circulation of the previous day, which in every case is Sunday. On Sundays, the U-T is also taking a hit. For Sundays through October 1, average circulation was 180,154; last year's number was 196,049 and the previous year's was 221,257. In 2013, the number was 251,318.

Since 1960, publications have been required to report circulation data to the postal service in October. There are a number of reasons for the U-T's stark declines. The paper is now printed in Los Angeles and shipped to San Diego. This leads to news delays and delivery woes. Some say the paper's quality has declined, which would be expected as the news staff has been pared sharply.

The metro area in San Diego County, which is the same as the county, has a population of 3.2 million.

https://www.sandiegoreader.com/news/2017/oct/09/ticker-u-t-print-circulation-downward-spira/

[Weekend Warrior]

1. I just can't have a paper delivered anymore.

I also won't pick one up at the store.

By the looks of this they are working to make up lost revenue from the print side.

http://www.sandiegouniontribune.com/

[left-of-center2012]

3. I quit having one delivered

I usually knew the news from TV or online before the paper got to me.

[maveric]

2. The UT is a very thin RW rag.

I don't read it. Years ago there used to be an LA Times San Diego edition. I had that delivered instead of the crappy UT.