Doritos makes rainbow chips in support of It Gets Better

[Omaha Steve]

Source: AP

Doritos unveiled bags of rainbow-colored corn chips on Thursday in support of the It Gets Better Project, an organization started to encourage gay and lesbian teenagers who've been bullied.

Bags of "Doritos Rainbows," inspired by the LGBT pride flag, will be mailed to people who donate at least $10 to the organization through a special website. Frito-Lay, a division of PepsiCo based in Plano, Texas, said all of the donations will go to the It Gets Better Project.

Ram Krishnan, Frito Lay's chief marketing officer, said the chips "show our commitment toward equal rights for the LGBT community and celebrate humanity without exception."

The announcement was made just days ahead of this Sunday's Dallas Pride event, which counts Doritos among its corporate sponsors.

Read more: http://bigstory.ap.org/article/eef4cacb2f7146b59b94ae5f7fa8b8fd/doritos-makes-rainbow-chips-support-it-gets-better

[Javaman]

1. while I applaud this...

those chemical additives are a bit rough.

not that actual doritos are really chips anyway.

[jtuck004]

2. Pepsi. Clapping for folks with one hand, burying them, for profit, with the other. Maybe there

is more than one message when you bag up chemicals with rainbow colored chips.

[AlbertCat]

4. those chemical additives are a bit rough.

Oh please!

Just don't eat an entire bag for breakfast lunch and dinner for a month and you'll be alright. Just a handful every now and then, y'know.


Seriously, I hate flavored chips.... except Doritos. Go figure....

[Javaman]

11. do you know what food coloring is made from?

crude oil.

http://www.macquirelatory.com/color%20additives.htm

http://www.sortacrunchy.net/sortacrunchy/2011/12/ten-things-everyone-should-know-about-artificial-food-coloring-.html

I won't eat one.

[AlbertCat]

12. Interesting...

Of the 7 artificial dyes allowed for use in the US, I could find only 2 made from petroleum.... blue #1 and yellow #6.

Blue # 1 is derived from "aromatic hydrocarbons" and is a disodium salt. It is not absorbed very well and 95% of it exits your body in waste.
Yellow #6, according to Wiki.. "Sunset Yellow FCF has no carcinogenicity, genotoxicity, or developmental toxicity in the amounts at which it is used" It's used in chocolate a lot, apparently.

[Javaman]

13. okay then...

don't eat the blue and yellow ones...

[AlbertCat]

14. don't eat the blue and yellow ones...

No no no... you can eat those.... 95% not absorbed... "no carcinogenicity, genotoxicity, or developmental toxicity...."

Don't eat the others!


Y'know, a lot of these dyes are being substituted with "natural" dyes from other plants and animals. And I don't know what dyes they are using.

But, even tho' a cute idea, after seeing the pics below.... I really am not psyched about eating any of them.

[Javaman]

15. word of advice...

don't eat anything prepackaged.

that will cover all the bases.

[AlbertCat]

16. that will cover all the bases.

Not really, since they "add" color to veggies and fruits in the produce dept.

Best just to not eat at all.

[Javaman]

17. you could just become one of these folks...

http://electro-denizen.hubpages.com/hub/living-without-food-and-water-Breatharianism-is-it-possible

The idea of being able to live without physical food to sustain the body, called Breatharianism, has been around for a long time, but it's only in recent years that it has really been brought to the attention of the media. For example, we have inexplicable cases such as Prahlad Jani (see BBC News article Fasting fakir flummoxes physicians), and also deaths associated with attempting this way of life.

(but then again, they also advocate the drinking of coke and the eating of quarter pounders.)

[AlbertCat]

18. Lordy!

"The idea of being able to live without physical food to sustain the body, called Breatharianism, has been around for a long time..."
the IDEA has....but not its adherents.

Besides, the air is polluted!

[Javaman]

19. I thought about that.

I may as well just freeze myself.

[HuckleB]

20. What?

Oh, this silly post has been covered already. Nevermind. Sheesh.

[azurnoir]

3. have to get a bag

I'll 'force' myself to eat them

[Kelvin Mace]

5. So, they are going to sell moldy Doritos?

[roguevalley]

6. there is a new wind blowing through this world. Know it. :D

[Snow Leopard]

9. Dude?

[Kelvin Mace]

10. Not a comment of LGBT

A comment on junk food.

"Hey, Fred! What do we do with the 1800 silos worth of moldy Doritos?"

"I guess we thrown them out. I mean the mold colors are pretty, but..."

"Yeah, kind of like a rainbow. "

"Wait a minute, I have an idea."

[tomm2thumbs]

7. for folks like me who were curious

[stevenleser]

8. I'm ALWAYS willing to do my part to further LGBT equality...

<--- just imagine rainbow Doritos in the bag instead of popcorn