Patagonia Is Completely Shutting Down For Election Day
Source: Huffington Post
Patagonia Is Completely Shutting Down For Election Day
The outdoor apparel maker is pushing its customers to vote with environmental issues in mind.
10/28/2016 05:30 pm ET
Patagonia said Friday it plans to shut down most of its operations on Nov. 8 in hopes of spurring its customers and employees to vote.
The upscale outdoor gear giant, famous for its environmental activism, said it feared that voters turned off by this election’s vicious mudslinging would neglect to cast their ballots during a pivotal year in the battle against climate change. As such, the retailer plans to close all 29 stores across the country, as well as its headquarters, distribution and customer service centers.
“During a time of catastrophic environmental crisis, when America needs strong leadership to confront the fundamental threat of climate change, voter turnout threatens to reach historic lows as people are turned off by the ugliness of politics,” Patagonia CEO Rose Marcario said in a statement. “As a business, we have a unique ability to take a stand and choose to prioritize the health of the planet over profit, and I think it’s important we take that opportunity when it truly matters.”
The move expands on a marketing campaign, launched last month, called Vote The Planet. As part of the campaign, the company held voter registration rallies at its stores, where it began distributing voter guides detailing where local and national candidates stand on environmental issues.
Read more: http://www.huffingtonpost.com/entry/patagonia-election-day_us_5813af65e4b0390e69d04160?section=us_politics
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