Trump's constant tweeting is actually a negative for Twitter, top analyst says

[bucolic_frolic]

Source: CNBC

Twitter is not seeing a boost in business from the "Trump effect" despite the president's active tweeting, as advertisers steer clear of the platform so their brands don't get targeted, analyst Richard Kramer said on Thursday.

Shares of Twitter were tanking in premarket trading on Thursday after forward guidance missed expectations by a landslide and quarterly revenue was far below estimates. Earnings, however, did beat forecasts.

"I think whatever your political views, it's clear that Trump is extremely divisive, and this isn't really a positive for advertisers," Kramer told CNBC's "Worldwide Exchange," speaking ahead of Twitter's earnings report.

The Arete Research co-founder and senior analyst said his firm still has a negative view on Twitter because although monthly average users are growing, the platform is becoming riskier for advertising, which is a main profit driver for competitors like Facebook and Alphabet's Google.

Read more: http://www.cnbc.com/2017/02/09/trumps-constant-tweeting-is-actually-a-negative-for-twitter-top-analyst-says.html?

---

GOP fomenting anger gives opportunity to those who RESIST
and build bridges in their local community

Take note.

[stonecutter357]

1. I unfollowed him and I report every one of his tweets as hate speech.

[bucolic_frolic]

2. LOL

Made my day, thanks!

[BumRushDaShow]

3. !!!!

[SledDriver]

18. I just joined today...

reporting as hate speech - that's a good idea!

[riversedge]

4. This is a 'trump effect''--just a Negitive effect te he

[Hortensis]

23. Could out-of-control partisanship and divisiveness

impact corporate profits enough that influential industries and ultrawealthy individuals started doing something about it? At very least backing off their own contributions to partisan hostility?

[GusBob]

5. Twitter fatigue

I'm not even on that platform, but I am sick of hearing about his tweets.

One top of the hour AP radio news broadcast had 3 of them as news stories. Overkill

I would bet that even some of his staff and GOPers are like, enough dude.

[harun]

9. Yeah, wish everyone would just ignore it.

[SHRED]

6. He is slamming McCain now

Current tweet.

https://mobile.twitter.com/realDonaldTrump

[calimary]

11. And even given that, McCain can reliably be expected to cave, even after expressing "outrage."

Let's see you stick to your guns, John. You can express all the "outrage" you want, but what do you say when you actually have to VOTE on it?

[Chico Man]

7. Trump is at war with the American people

And he is waging the war of attrition on Twitter every single day. He is trying to wear the opposition down, by provoking them over and over and over again. The resistance must continue, if we fail, it opens up the floodgates for totalitarian govt

[Cosmocat]

24. This is correct

the key, however is being focused and not expending too much time and energy on the ancillary bullshit.

Gotta call it all out, but move on and prioritize the REALLY important stuff.

[world wide wally]

8. It would be most entertaining to see him kicked off Twitter

Who would he whine to!
He would probably make Melania move to DC

[yuiyoshida]

10. Wouldn't it be funny if they PULLED his account so

He couldn't access it? He would go nucking futz!

[SHRED]

13. Exactly...but I doubt they would...I mean why would they?

[3_Limes]

14. As per the article, because they feel that his divisiveness is discouraging potential advertizers.

It's hurting ad sales and revenue. That's a pretty good reason for a business to do anything. We should probably take advantage of any opportunity that presents itself to let Twitter know that his account is driving ill-will toward the platform.

[SHRED]

15. I realize that but isn't he one of millions who go negative?

Twitter is a cesspool with or without him.

[3_Limes]

17. I don't know if those people actually cost Twitter money though.

Sucks to be Twitter. They're kind of screwed either way. But then again, where would he go to announce that we should boycott Twitter? Aside from Twitter he probably only knows MySpace and AOL.

[SHRED]

19. I'd love to see them do it!

[Lonestarblue]

12. The Tweeter in Chief

I hope Trump keeps tweeting. His tweets show just how unhinged he is. And as yesterday's tweet about Nordstrom shows, he likely spends more time om family business than on learning his job and governing the country. His tweets about judges have not endeared him to the judiciary, and we'll need them to overturn his more egregious actions. So tweet on!

[3_Limes]

16. Agreed. He's documenting his own insanity each and every day.

Although, it is getting old. Don't we have enough examples of crazy already? I wouldn't mind if Twitter dropped him.

He won't stop though. He thinks it'll make him look weak. Like he 'caved'. So he'll stubbornly refuse the sound advice he gets to stop embarrassing himself.

[starshine00]

21. it's a wonderful forum

in this case, I am glad it exists and he can't stop using it.

[RobinA]

25. Absolutely

A direct pipeline into his unfit-for-office brain. Twitter on!

[LittleGirl]

20. I hope Twitler gets banned. Awesome. eom

[applegrove]

22. Just saw that.

[RKP5637]

26. Twitter should drop his account as stupid, unAmerican and hostile to the well being of America. n/t

[C_U_L8R]

27. Their stock seems to be tanking

and the mediatech blogs are talking m&a.