Trump Jokes Are Paying Off for Late-Night Shows, With Soaring Ratings and Ad Revenue
Source: Ad Week
Two months into his presidency, Donald Trumps pledge to make America great again isnt turning out quite as he had anticipated, but hes certainly already made late-night comedy shows lucrative again.
Since Trumps inauguration in January, the late-night talk shows that skewer him the most mercilessly are seeing big ratings gainsincluding The Late Show with Stephen Colbert, Full Frontal with Samantha Bee and The Daily Show with Trevor Noahand an accompanying increase in scatter market ad revenue.
Leading the charge is Colbert, whose program has been the No. 1 show in late night for six consecutive weeks, a 23 percent year-over-year increase in total viewers. The week of March 6, The Late Show had its largest weekly audience since its premiere week in September 2015. (Fallon, whose Tonight Show continues to maintain a healthy lead in the 18-49 demo race, has never been political on his show, but the host still hasnt recovered from the backlash he received after tousling Trumps hair during a September appearance.)
The general rule of thumb is the advertiser dollars follow the eyeballs, and hes getting more and more eyeballs, said Jo Ann Ross, president of network sales for CBS, of Colbert. Were very happy with whats going on versus where we were at this time last year.
Read more: http://www.adweek.com/tv-video/trump-jokes-are-paying-off-for-late-night-shows-with-soaring-ratings-and-ad-revenue/
Jane Austin
(9,199 posts)for me, Seth Meyers is the absolute best.
I hate it when he's on vacation.
mainstreetonce
(4,178 posts)Will even watch repeats.
oldcynic
(385 posts)Jane Austin
(9,199 posts)He was getting his groove when they yanked him.
Kimchijeon
(1,606 posts)That'd light a fire under their ass I hope... all they want is the ratings anyway so here's hoping