Facebook tells advertisers more scrutiny is coming

[DonViejo]

Source: Axios




Sara Fischer David McCabe 6 hrs ago

Facebook is going to require ads that are targeted to people based on "politics, religion, ethnicity or social issues" to be manually reviewed before they go live, according to an email sent to advertisers and obtained by Axios. That's a higher standard than that required of most Facebook ads, which are bought and uploaded to the site through an automated system. It's also warning that it expects the new policy to slow down the launch of new ad campaigns.

Why it matters: The steps Facebook is taking to combat questions of Russian election interference strike at the core of the company's business. The ad buyers who spent $450 million on Facebook ads love the platform's speed and efficiency — something they fear will be diminished by inserting more human oversight of political ads before they go live. The company's action comes as a political ad disclosure bill gains momentum on Capitol Hill.

From the email: "With this update, we'll be requiring more ads to go through human review. New campaigns with ad sets contain targeting options that we feel warrant additional review (such as those associated with topics such as politics, religion, ethnicity and social issues), we will route them for manual review prior to being approved. In these instances, advertisers are likely to experience a delay prior to the start of ad delivery, although we will look for ways to reduce any potential delays over time."

In Washington: Democratic Sens. Mark Warner and Amy Klobuchar are working on a bill that will increase the disclosure requirements for digital political ads. It's expected to drop after the senators return from recess. "We'll probably introduce it right when we get back," Klobuchar said this week. "There aren't sticking points. We're just trying to get authors on the bill." A Facebook spokesperson tells Axios that it's "open to reviewing any reasonable Congressional proposals." Details are required by law to be publicly disclosed about political ads running on TV stations, including cable and satellite networks. But that requirement does not extend to digital platforms.

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Read more: https://www.axios.com/the-real-news-you-should-be-reading-this-weekend-2493836208.html

[cstanleytech]

1. Hold on a second, I thought facebook was assisting the Russians directly thus they

must have clearly been aware of it so how exactly is this a change?

[turbinetree]

2. Hey guess what "Facebook" is going to do

Facebook looks to partner with right-wing outlet to fact check stories

https://thinkprogress.org/facebook-weekly-standard-fact-check-8dfc1cba987c/

This is should go really well, like we don't have enough right wing BS checking and making up BS from right wing "fake news" and then to have "russians' buying ads to spread the fucking TREASON materiel, with no verification or common sense to see who or what was paying for the shit ads, and then admitting they knew, ---just a fucking great business model................really, a great business model

And then they scrubbed 13 pages in April to remove the russian materiel

http://thehill.com/policy/technology/354383-facebook-will-manually-review-some-political-and-social-issue-ads-report

Then to top it all off they embedded there personnel with a fucking sexual predator and his treasonous team ----------------great principles "facebook" really good principles ----------I HATE FACEBOOK...................I am so glad I didn't give them any information on that "platform", I just wonder if they sold it to the russians , any bets.....................

https://thinkprogress.org/facebook-embeds-trump-campaign-70217364e82d/

[.99center]

4. As Facebook was receiving a flood of complaints about RW Fake News trending

Facebook decided to eliminate their human editors and allow Russia to use their platform to spread propaganda.
https://www.theguardian.com/technology/2016/aug/29/facebook-fires-trending-topics-team-algorithm?CMP=share_btn_tw

[turbinetree]

6. That's the ticket have no principles for just let a state actor use your platform

with no checks or balances, wow that sounds like the republican party and there leader................

[ToxMarz]

3. A "real" solution would be

1st) Require full transparency as to the source of the ad

2) full disclosure of what algorithm/algorithms targeted you as a recipient. (ie. "You are receiving this advertisment because you have been identified by our algorithms as an intolerant white 65 year old male with racist and supremacist inclinations)

[.99center]

5. A real solution would be to use a social platform that doesn't hand over your data

To foreign governments, advertisers, and political campaigns.

[Best_man23]

7. Beginning to think FB had more of a hand selecting tRump than previously thought

This will be a major problem if FB turns out to favor the RW.