Leaked: Cambridge Analytica's blueprint for Trump victory

[DonViejo]

Source: The Guardian




Exclusive: Former employee explains how presentation showed techniques used to target voters

Paul Lewis and Paul Hilder in San Francisco

Fri 23 Mar 2018 08.53 EDT

The blueprint for how Cambridge Analytica claimed to have won the White House for Donald Trump by using Google, Snapchat, Twitter, Facebook and YouTube is revealed for the first time in an internal company document obtained by the Guardian.

The 27-page presentation was produced by the Cambridge Analytica officials who worked most closely on Trump’s 2016 presidential campaign.

A former employee explained to the Guardian how it details the techniques used by the Trump campaign to micro-target US voters with carefully tailored messages about the Republican nominee across digital channels.

Intensive survey research, data modelling and performance-optimising algorithms were used to target 10,000 different ads to different audiences in the months leading up to the election. The ads were viewed billions of times, according to the presentation.

Read more: https://www.theguardian.com/uk-news/2018/mar/23/leaked-cambridge-analyticas-blueprint-for-trump-victory?CMP=Share_iOSApp_Other

[ffr]

1. Is there little doubt who the rightful president should have been?

[agueybana79]

2. Is this illegal? Almost feels like it should be. This was blatant manipulation of the election.

[Gregory Peccary]

3. Trump was right

when he said the election is rigged

[pnwmom]

4. And the Rethugs are still using Google -- and I'm not talking about Google ads.

Yesterday, I repeatedly checked google-news for Rosenstein, and each time I got a first result that was a fake news piece about how he should be fired.

[Pobeka]

5. Anyone doubt they made it easy for Russian hackers to get the data? ...

... knowing the hackers could more surgically remove voters from voter rolls in key states?

I think Mueller is on that trail myself.

[Skittles]

6. fucking STUPID people fell for this shit

easily-manipulated SHEEP

[xor]

7. It baffles my mind how so many people lose common sense and reasoning

when they read/hear something that supports whatever it is they want to believe. I would say these people are just incapable of such thinking, but I find that if similar outlandish claims are made that go against their beliefs, then they are able to point out the logical flaws.

I don't even know how to approach that problem, because people seem dead set on always being "right" even if it means being wrong.