South Florida paper runs gun show ad below stories of mass shootings
Source: Politico
MIAMI After a Parkland school victim's dad sounded the alarm, the publisher of a major South Florida newspaper that circulates in the city, where 17 people were killed in a mass shooting, apologized for running a gun show ad at the bottom of Wednesday's front page that featured two stories about shooting rampages.
The Fort Lauderdale Gun Show ad at the bottom of the South Florida Sun-Sentinels front page stood out because of its presentation a dark semiautomatic pistol and red letters on a yellow background and because of its juxtaposition. The front page featured a large centerpiece photo of mourning teens titled Remembering Alyssa that referred to a story about the birthday of Marjory Stoneman Douglas High School murder victim Alyssa Alhadeff. She would have turned 15 on Tuesday.
Intensifying the contrast between the news and ad content on the front page was a story about a man pleading guilty in the 2017 mass shooting at Fort Lauderdales airport that left five people dead.
Looks like the Sun Sentinel editor on this page failed. A story on the victims of gun violence and they put a gun coupon on the page. WTF!!! Fred Guttenberg, whose 14-year-old daughter Jaime Guttenberg was killed in the Stoneman Douglas High School massacre Feb. 14, wrote Tuesday on Twitter, displaying a screenshot of the front page.
Read more: https://www.politico.com/states/florida/story/2018/05/02/wtf-south-florida-paper-runs-gun-show-ad-below-stories-of-mass-shootings-396833
BumRushDaShow
(128,779 posts)and the newspaper took that money and made it so.
It's one of those "It's easier to ask forgiveness than permission" things.
appalachiablue
(41,118 posts)What scourge has taken over in the Gunshine state. 40 yr. Fla. NRA gun lobbyist Marion Hammer must be pleased...
Blue_playwright
(1,568 posts)There is no excuse for things like this. In the old days where we laid newspapers out with actual pieces of paper and hot wax as glue, your pages were out of numerical order and bad stuff did happen.
Like the abortion clinic ad that ran across the gutter from a Roto-Rooter ad in my college paper.
And no. Of course I wasnt the editor then.
Nope. Not me. 🤫
jmowreader
(50,552 posts)This is the publisher's statement:
http://www.sun-sentinel.com/news/sfl-wednesday-front-page-ad-statement-20180502-story.html
It is against our policy to run gun and other types of controversial advertising on our front page.
We understand how the juxtaposition of certain ads and news stories can appear extremely insensitive, and we failed to prevent such a juxtaposition today.
We are taking steps to ensure this does not happen again, and the Sun Sentinel now has a moratorium on gun advertising.