Data Reveals Fox News Ad Inventory Plummeted During The Summer

[brooklynite]

Source: Digital News Daily

It may be coincidental with calls for an ad boycott surrounding prime-time star Tucker Carlson's statements that white supremacy is a "hoax," but Fox's ad inventory plummeted this summer, according to an analysis published by Wall Street equities firm UBS this week.

“Ad loads (i.e., commercial minutes per hour of programming) are still increasing for the majority of networks in our coverage,” UBS analyst Hodulik writes in the report sent to investors this week, noting, “Fox is the outlier as ad loads have fallen 8% [third quarter to date] at Fox News.”

Hodulik did not comment on the reason for Fox News “lower ad loads,” but said they have “offset some of the improved viewership performance” during the quarter for the cable news network.





Read more: https://www.mediapost.com/publications/article/339883/data-reveals-fox-news-ad-inventory-plummeted-durin.html?edition=115105

[Video Drone]

1. I'm sure FOX isn't worried at all

Note: The guy who hits the bulwark on his plunge to the ocean is Tucker Carlson.

[TeamPooka]

2. doing a little dance...

[Yavin4]

3. White Nationalist TV is incompatible with businesses that need to sell to diverse markets.

Diversity may not have had the impact that we'd like in politics, but in business, you cannot alienate huge swaths of your customer base.