Democratic Ad Campaign Spotlights Trump Voters With Regrets
Source: New York Times
A Democratic group unveiled a $3 million advertising campaign Tuesday featuring people who supported President Trump but now regret it, the first wave of a yearlong effort to reclaim some of the voters in the industrial Midwest who helped tip the 2016 election.
The group, American Bridge, will air commercials in Michigan, Wisconsin and Pennsylvania that are first-person testimonials from residents of each state explaining why they backed Mr. Trump in 2016 and why they will not do so again next year. While its not uncommon to spotlight voters in political advertising, these commercials feature no narration and are set, documentary-style, in the homes and towns of those on camera.
We want to create a permission structure in these communities, said Bradley Beychok, the president of American Bridge. We want them to know, It wasnt just me. But you have to create space for people to defect.
The voters featured in the commercials all focus on Mr. Trumps record, and what they say is his self-focus and lack of accomplishments in their communities, while avoiding issues that often consume Washington, like impeachment or Mr. Trumps inflammatory language. Speaking in personal terms, they acknowledge that they supported the president because they thought that, as a political outsider, he would be a more effective change agent than the elected officials who won the White House every four years, until him.
Read more: https://www.nytimes.com/2019/11/12/us/politics/swing-state-trump-regrets.html
Response to brooklynite (Original post)
hibbing This message was self-deleted by its author.
brooklynite
(94,489 posts)Trump will keep his 35-40% base. Our target is the marginal voters (many who voted for Obama) who went with Trump over Clinton.
CatWoman
(79,294 posts)you find negativity in everything.
hibbing
(10,095 posts)patricia92243
(12,595 posts)exactly what they are talking about but didn't know what to call it. Glad to see us Dems using words to our advantage.
lagomorph777
(30,613 posts)I applaud this campaign.
maxsolomon
(33,284 posts)I distinctly remember the Bush Jr. Rah Rahs acting in 2007, 2008 like they never supported invading Iraq in the 1st place. except they (and 90% of America) were baying for blood in 2002.
whatever it takes to turn the tide.
CousinIT
(9,238 posts)and who thinks having a business person run our government like a business is a good idea -- is an IDIOT.
RainCaster
(10,857 posts)That is their whole pitch.
joost5
(421 posts)Thanks for posting!
3Hotdogs
(12,366 posts)that brought economic harm in each commercial.
stuffmatters
(2,574 posts)Karadeniz
(22,492 posts)People who've come to their senses and how that happened. The GOP voters don't care what we say. Maybe they'll pay attention to some of their own!
crickets
(25,960 posts)I do wish there were enough funds to make ads like these for states that don't normally get the attention, because they've been written off as lost causes. I am glad the ads are being made in any case, and I do think they'll make a difference. Thumbs up for the people who came up with the idea.