Bloomberg unveils $40M Florida TV ad buy

[George II]

Source: Politico

By MATT DIXON 09/25/2020 01:05 PM EDT

TALLAHASSEE — New York billionaire Michael Bloomberg announced Friday that he’s blanketing Florida airwaves with a $40 million TV ad buy, the first since he pledged to spend $100 million in the Sunshine State to defeat President Donald Trump.

The massive buy, being made through the Bloomberg-funded Independence USA PAC, comes the same week that nearly 5 million vote-by-mail ballots are being sent to Florida voters in the the start of what effectively is a month-long Election Day in the nation’s largest swing state.

“This fall, the path to the presidency goes through Florida — and with mail-in ballots going out this week, voters will soon start deciding who gets its 29 electoral votes,” Bloomberg said in a statement to POLITICO. “That’s why we’re doing everything in our power to tell the story of Donald Trump’s failed presidency and why we need Joe Biden as the next president of the United States.”

Bloomberg, the former New York City mayor, last week announced he would spend $100 million in Florida in the run-up to the Nov. 3 election. Earlier this week, he announced he was spending $16 million to help a group trying to pay off felons‘ outstanding court debts, a step required for them to regain their voting rights under Amendment 4, a measure approved by Florida voters in 2018 as a framework for felons to have their voting rights restored.

Read more: https://www.politico.com/states/florida/story/2020/09/25/bloomberg-unveils-40m-florida-tv-ad-buy-1318565

[hlthe2b]

1. Hallelujah! I hope a lot of them are in Spanish targeted to the various Latin-X populations..

[SKKY]

3. Yes! This!!!!

Every day of the week, and twice on Sunday.

[left-of-center2012]

2. "the first since he pledged to spend $100 million"

I'm pretty sure they announced the other day a big ad buy in Spanish ?

[George II]

4. I believe you're correct. When that was announced others were whining that he promised $100M....

....as though he'd spend the entire $100M in one big chunk.

He didn't become the 10th richest American by being stupid, he knows what he's doing.

[Stallion]

5. I Applaud him But Isn't it Kind of Sad He has to Spend 100 Million on maybe 1/2 Million Undecideds

when its hard to believe anybody is undecided between Joe and the Fascist Satan. I'm a pretty realistic, not overly idealistic guy but that money sure could be used for better purposes in more normal times

[SergeStorms]

6. Good on 'ya, Mike!

I'm glad you decided to put your money where your mouth is.

[SoFlaBro]

7. Bloomberg should move to Florida and run for governor against DeSatan in the next cycle...

I think he would make an excellent opponent for that idiot Ron.