Lululemon 'pushed for All Lives Matter' campaign
Source: The Guardian
The phrase All Lives Matter has been adopted by some members of the right and is widely recognised as minimising the importance of the meaning of the Black Lives Matter (BLM) movement.
During the creation of the campaign an unnamed company director, who had not been involved in the early stages of the project, told a number of employees at Lululemon: We are not writing Black Lives Matter. Thats not where were at. The director demanded that the group working on the campaign use new approved copy. Near the beginning of the proposed text, the phrase all lives matter appeared in capital letters.
Business Insider also reports that employees pushed back, but were told that they had to move forward with approved language. They created two mock-ups, one with All Lives Matter and another with Black Lives Matter. While Black Lives Matter was ultimately selected, one unnamed employee told the publication that they felt triggered and traumatised by the incident, and said it was one of the most disgusting moments of their time at the company. They said: After all of these Black employees, all these people of colour, said we cannot go forward with this and please dont make us have to mock this up for you and her saying we have to do it it was a very traumatic experience. The director subsequently apologised to 200 members of the company for the incident on a conference call, although many of those on the call were unaware of the events being discussed. The director subsequently left Lululemon.
Read more: https://www.theguardian.com/fashion/2021/jul/02/lululemon-pushed-for-all-lives-matter-campaign
bearsfootball516
(6,369 posts)Girard442
(6,059 posts)It is equally true the Lululemon top management team did not have a wild sex orgy with goats this week.
Context is important, dontcha know.
IronLionZion
(45,256 posts)DBoon
(22,285 posts)Therefore it must be true
bamagal62
(3,218 posts)Started putting side pockets in their workout pants. Now, I dont have to buy Lululemon.
bucolic_frolic
(42,665 posts)can the name lululemon become a brand, I would have said no.
llashram
(6,265 posts)I used to love Toyota. Never will contemplate buying, leasing, renting one again. Trump chumps in Corporate.
BumRushDaShow
(127,298 posts)I'm going to note that I have never heard of this brand. Adidas? Yes. Champion? Yes. Nike? Yes. Speedo? Yes. Lululemon? WTAF?
Just looked them up and they didn't come into existence until 1998 so that's probably why. A fly-by-night "Instagram brand".
Gidney N Cloyd
(19,781 posts)BumRushDaShow
(127,298 posts)obamanut2012
(25,911 posts)It is huge and has been, and will unfortunately continue to be.
BumRushDaShow
(127,298 posts)that I've never heard of and I'll continue to go with what I know. "Huge" is more like 10x what their claim is for their market share, which is what the other biggies actually generate.
haele
(12,581 posts)Wasn't their founder involved with a kerfuffle about claiming that their yoga pants were designed for (sic) "fit, not fat" customers about ten or so years ago?
They may have been designed for athletic form/fit, but they are still cheap Chinese spandex clothes made in SE asian sweat shops.
Haele
BumRushDaShow
(127,298 posts)They apparently have some chronic issues (not that some of the other similar companies don't or haven't had their own tone deaf problems either). But the management that continues to get selected for this particular company seems to operate in a specific bubble and living in that same-mentality bubble eventually means stream-of-consciousness psychobabble policies.
keithbvadu2
(36,362 posts)'All Lives Matter' unless you're a Trump terrorist looking for cops, Pence, or Pelosi to kill,
OriginalGeek
(12,132 posts)so I could not buy their shit on purpose instead of because I don't do anything athletic.
Either way though, they get none of my money.
RobinA
(9,877 posts)going with BLM, so what's the problem? Employers will always find ways to make you feel like crap.
Warpy
(110,903 posts)For 400 years, black lives have not mattered in this country.
It's time they did.
That is the point.
People who get it shouldn't have to keep explaining it.
Sucha NastyWoman
(2,725 posts)murielm99
(30,656 posts)all lives will matter.
AllaN01Bear
(17,365 posts)PatrickforB
(14,516 posts)many right-wing whites. Both quite miss the point.
Sure, all lives matter. But let's not treat black lives as if they don't matter as much. And instead of being 'color blind,' let us make ourselves conscious of how institutional racism permeates our culture, and work to change it.
Swede
(33,143 posts)Or both.
paleotn
(17,778 posts)if they have a problem calling out the indiscriminate killing of people of color. It's just another racist facade for those who can't stomach the truth. I have more respect for kluckers and confederate flag wavers. At least they're honest with themselves. Closet racists make me want to puke.
obamanut2012
(25,911 posts)The CEO hates "fat" women, and won't make sizes for them.
TexasBushwhacker
(20,043 posts)"Fat money" is just as green as everyone else's. They sell plus sizes now. But no matter their politics, I'm not going to pay $100 to $125 for a pair of leggings.