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BumRushDaShow

(128,870 posts)
Thu Aug 19, 2021, 04:38 PM Aug 2021

MLB will end 70-year deal with trading card company Topps

Source: CNBC



2019 Topps baseball cards and 2019-2020 Panini Chronicles basketball cards.
Sam Rega


Major League Baseball will abandon Topps as its partner for trading cards, ending a relationship that’s been in place since 1952. Fanatics, the company that makes sports apparel, is expected to get the trading card deal instead, according to two people familiar with the matter. Fanatics and MLB declined to comment.MLB renewed its deal with Topps in 2018, and the existing deal ends in 2025.

MLB Players’ Association deal also aligns with the league, so its deal would end too. In the agreement with Topps, MLB gets a royalty on products sold with its intellectual property. Baseball departing is a blow to Topps as the powerhouse announced it would go public last April. The trading cards entered a SPAC merger with Mudrick Capital Acquisition Corp. II, which is listed on the Nasdaq, valuing Topps at $1.3 billion.

Topps was a public company before being taken private following a $385 million deal in 2007. The company was founded in 1938 and became well-known for its distribution of trading cards, including the 1952 Mickey Mantle card which sold for $5.2 million last January. With MLB out, Topps is left with licensing deals with leagues including Major League Soccer and the National Hockey League.

Meanwhile, it’s likely MLB will turn to Fanatics in some capacity to produce physical trading cards. MLB owns equity in the company, and it recently give its NFT rights to Fanatic-owned Candy Digital. In addition, Fanatics already owns all of MLB’s e-commerce rights, and wants to grow its business outside of sports merchandising, and want to grow in areas including sports betting.

Read more: https://www.cnbc.com/2021/08/19/mlb-will-end-long-time-deal-with-trading-card-company-topps.html

39 replies = new reply since forum marked as read
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MLB will end 70-year deal with trading card company Topps (Original Post) BumRushDaShow Aug 2021 OP
Wow BradAllison Aug 2021 #1
No shit. Mr. Evil Aug 2021 #12
Nah, Bazooka had the best gum. 3Hotdogs Aug 2021 #22
Bazooka's good but, Mr. Evil Aug 2021 #27
Which card had the flat piece of gum that was sometimes so old it was brittle? Bengus81 Aug 2021 #36
I think it was Topps. Mr. Evil Aug 2021 #39
Well lets see onc cant watch the Games because many teams INdemo Aug 2021 #2
And then there are the Phillies BumRushDaShow Aug 2021 #3
I have fun taking Grandkids and family to a TinCaps game (Single A for San Diego) in Ft Wayne INdemo Aug 2021 #8
Little League World Series started today BumRushDaShow Aug 2021 #9
I try to catch as many LLWS games on tv as possible. Mr. Evil Aug 2021 #13
There are 2 suburban Philly teams in it this year BumRushDaShow Aug 2021 #15
Philly fans at the LLWS!? Mr. Evil Aug 2021 #18
Everybody locks onto that BumRushDaShow Aug 2021 #19
I know, I know. Mr. Evil Aug 2021 #20
Wish there were some actual Philly kids there BumRushDaShow Aug 2021 #21
Tom's River always seems to be in the mix. Mr. Evil Aug 2021 #25
"They must have something in the water there" BumRushDaShow Aug 2021 #30
I hate the Yankees and the Cardinals. Mr. Evil Aug 2021 #31
"Baseball is just a special, special game." BumRushDaShow Aug 2021 #32
I couldn't agree more. Mr. Evil Aug 2021 #33
Not so! Mysterian Aug 2021 #14
That's for the American League BumRushDaShow Aug 2021 #16
I'm well aware which league the teams belong to Mysterian Aug 2021 #34
That is what the local media here is claiming though BumRushDaShow Aug 2021 #35
Friend, I'm a Pirates fan.... Mysterian Aug 2021 #37
LOL BumRushDaShow Aug 2021 #38
Me and my brothers and sisters are huge Cubs fans ... aggiesal Aug 2021 #17
If MLB is part owner in that other company isn't that a conflict of interest that cstanleytech Aug 2021 #4
That occurred to me... IthinkThereforeIAM Aug 2021 #7
It's always about the money. Always. Auggie Aug 2021 #5
Talk about eras coming to an end peppertree Aug 2021 #6
Most importantly TlalocW Aug 2021 #10
The gum was the best part if the cards were all lousy ones in the pack lol cstanleytech Aug 2021 #23
The gum was the best part if the cards were all lousy ones in the pack lol cstanleytech Aug 2021 #24
Having once been an exec at one of the largest card and comic distributors in the US I must say ZonkerHarris Aug 2021 #11
Since MLB is part owner of the new company could they not also run into potential legal problems? cstanleytech Aug 2021 #26
i know the trading card biz, not anti-trust law. :) ZonkerHarris Aug 2021 #28
Yes, I know I was simply wondering what your opinion is as an average person. cstanleytech Aug 2021 #29

BradAllison

(1,879 posts)
1. Wow
Thu Aug 19, 2021, 05:01 PM
Aug 2021

Feel like part of my childhood just died.

(Although a pack of 1984 Fleer was the first pack of cards I ever got. With a Don Mattingly rookie.)

Mr. Evil

(2,839 posts)
27. Bazooka's good but,
Thu Aug 19, 2021, 11:32 PM
Aug 2021

I was limiting my preference to baseball card gum only.

But, with Bazooka you also got a Bazooka Joe comic with each piece!

Bengus81

(6,931 posts)
36. Which card had the flat piece of gum that was sometimes so old it was brittle?
Sat Aug 21, 2021, 11:54 AM
Aug 2021

Of course we chewed it up anyway!

Mr. Evil

(2,839 posts)
39. I think it was Topps.
Sat Aug 21, 2021, 01:35 PM
Aug 2021

Those were the cards I bought the most of.
And you're so right! We chewed it anyway.

INdemo

(6,994 posts)
2. Well lets see onc cant watch the Games because many teams
Thu Aug 19, 2021, 05:06 PM
Aug 2021

now have their own TV channel, now one cant attend the games because tickets are so damn high and the Corporations buy up the good seats.
Then there is team owners like the Ricketts that would glad give 600K to a Million to the Republicans but wont extend contracts of key players so he just trades the whole damn team away.
That's Right I'm talking about the Chicago Cub owners.

BumRushDaShow

(128,870 posts)
3. And then there are the Phillies
Thu Aug 19, 2021, 05:13 PM
Aug 2021


(just lost 2 games in a row to the team with the worst record this year)

BumRushDaShow

(128,870 posts)
9. Little League World Series started today
Thu Aug 19, 2021, 06:26 PM
Aug 2021

Haven't researched where/how they are showing it but that might be something entertaining for them to watch!

Mr. Evil

(2,839 posts)
18. Philly fans at the LLWS!?
Thu Aug 19, 2021, 08:01 PM
Aug 2021

They are notorious for a 'take no prisoners' attitude. Eagles fans even pelted Santa with snowballs.

This is funny!

BumRushDaShow

(128,870 posts)
19. Everybody locks onto that
Thu Aug 19, 2021, 08:34 PM
Aug 2021

never knowing the background on it.

https://www.sbnation.com/2018/2/1/16946406/eagles-santa-claus-history-booing-snowballs

and -

(snip)

Even before it had barely begun, however, the halftime show started to go as awry as the Eagles’ season. A day’s worth of snow and the pounding cleats of large football players had turned much of the field to muck, and the float quickly got stuck in the mud, meaning Santa would have to abandon his traditional means of conveyance and parade around on foot instead. But Santa was nowhere to be found, the person hired to portray him (depending upon which report one believes) having been prevented from making it to Franklin Field due to either an excess of inclement weather or an excess of alcoholic refreshments. In a panic, the Eagles’ entertainment director, Bill Mullen, approached a fan sitting in the stands, 20-year-old Frank Olivo, to fill in for the absent Santa Claus. Olivo, who had worn a red corduroy Santa suit and a fake beard to the game, was given a large sack and tapped to weave down the field between two columns of Eaglettes, waving to the crowd as the brass band played “Here Comes Santa Claus.”

https://www.snopes.com/fact-check/philadelphia-fans-boo-santa-claus/


They were "booing" a fan who was tapped at the last minute to fill in for the Santa who didn't show up.

Mr. Evil

(2,839 posts)
20. I know, I know.
Thu Aug 19, 2021, 09:32 PM
Aug 2021

I just think all the hoopla about Philadelphia fans is funny.

And I hope the Philly kids do well in the LLWS!

BumRushDaShow

(128,870 posts)
21. Wish there were some actual Philly kids there
Thu Aug 19, 2021, 10:01 PM
Aug 2021

'cause I know some of the playgrounds here have had some baseball teams established for years.

The 2 are Upper Providence and a sortof "metro area" team (in Jersey - about 55 miles east in south Jersey) Tom's River, NJ (who already has a spot).

Mr. Evil

(2,839 posts)
25. Tom's River always seems to be in the mix.
Thu Aug 19, 2021, 11:23 PM
Aug 2021

They must have something in the water there. Former Cincinnati Red, Todd Frazier played for them when they won it all in 1998, I think it was. I'm a baseball junkie so it's always fun to watch. Louisiana, where I lived for about 25 years, has a team there this year but, they're from Lafayette. I used to live in Baton Rouge.

BumRushDaShow

(128,870 posts)
30. "They must have something in the water there"
Fri Aug 20, 2021, 04:47 AM
Aug 2021

The Atlantic Ocean!!

My mom was a baseball fan and would quietly listen to the games on the radio. Of course she was from the days when the "As" were the Philadelphia Athletics. She always hated the Phillies.

Mr. Evil

(2,839 posts)
31. I hate the Yankees and the Cardinals.
Fri Aug 20, 2021, 12:13 PM
Aug 2021

I've been a Cincinnati Reds fan since 1969 (I was 9 then). I think I started to hate them during the Steinbrenner years. The Cardinals because they used to own us for years. I've enjoyed some success with the Reds and a lot of bad times but, thankfully, this year we seem to have a really good team.

As a lifelong Metalhead (as you can tell by my sig line) I also love a really wild band called W.A.S.P. Their lead singer, Blackie Lawless, is as wild as they come (he's now a born again christian but, still puts on a great show!).
Years ago during an interview he was talking about his baseball playing days in his youth and why he's still a fan. He then stated, "Baseball is just a special, special game." I've never heard it stated any better and I'll never forget that quote. Baseball really is just a special, special game. (It's too damn bad though, he's a Yankees fan)

BumRushDaShow

(128,870 posts)
32. "Baseball is just a special, special game."
Fri Aug 20, 2021, 01:20 PM
Aug 2021

I would say that is because it was one of if not the first "organized professional" sport in the U.S. And since it debuted well before telecommunications (other than telegraph), it "grew up" on radio where the announcers (and eventual "color analysts" ) perfected bringing the radio listener right there into the stadium, able to "visualize" every play. It also became a stats freak's wet dream.

I know growing up, I recall one teacher of mine in school coming right out and saying (paraphrase) that "baseball was 90% standing around and 10% of actual play". But of course you got a lot of bang for the buck out of that 10%.

I think one recent example of the bang for the buck just happened last week with the Phillies loss to the Dodgers after a long rain delay -



BumRushDaShow

(128,870 posts)
16. That's for the American League
Thu Aug 19, 2021, 07:31 PM
Aug 2021

and the Diamondbacks have that distinction for the National League (which includes the Phillies).

Mysterian

(4,585 posts)
34. I'm well aware which league the teams belong to
Sat Aug 21, 2021, 10:35 AM
Aug 2021

but you stated "the team with the worst record" which would include both leagues and there is inter-league play.

BumRushDaShow

(128,870 posts)
35. That is what the local media here is claiming though
Sat Aug 21, 2021, 11:36 AM
Aug 2021

and doing a fine job of bemoaning the Phillies collapse!

Mysterian

(4,585 posts)
37. Friend, I'm a Pirates fan....
Sat Aug 21, 2021, 12:06 PM
Aug 2021

so I've become somewhat immune to baseball sob stories.

"So, you think you've got problems?"

BumRushDaShow

(128,870 posts)
38. LOL
Sat Aug 21, 2021, 12:13 PM
Aug 2021

It's a great fast way to get to the head of the line for draft picks (like the Pirates could do this year).

aggiesal

(8,911 posts)
17. Me and my brothers and sisters are huge Cubs fans ...
Thu Aug 19, 2021, 07:55 PM
Aug 2021

I only buy Cubs gear that have the 2016 Championship logo.
Other than that, I won't buy Cubs gear because of the Ricketts family.
Son is Governor of Nebraska.

I've been trying to get my brothers and sisters to stop buying Cubs gear.

Rickets are soooooo greedy, that they sued the house across the street in the outfield
to turn over money from selling seats to watch the Cubs.
I have no problem with that, because it is their product, so the agreement was that the
Cubs would get 17% from the sale of those seats. (I don't know how they came up with that).

But that wasn't good enough. So the Ricketts started buying the houses themselves.
And the owners who wouldn't sell? Well Ricketts and Cubs built the Scoreboards in front
of those houses to block the view.

In this image the 2 new Scoreboards are the rectangles at the edge of the outfield bleachers.
Notice they don't block any of the houses highlighted in BLUE.

cstanleytech

(26,284 posts)
4. If MLB is part owner in that other company isn't that a conflict of interest that
Thu Aug 19, 2021, 05:17 PM
Aug 2021

could potentially backfire?

IthinkThereforeIAM

(3,076 posts)
7. That occurred to me...
Thu Aug 19, 2021, 06:06 PM
Aug 2021

..., too. After getting half way through the OP above, at least two possible scams/price rigging came to mind.

peppertree

(21,624 posts)
6. Talk about eras coming to an end
Thu Aug 19, 2021, 05:49 PM
Aug 2021

I never had any - but at least half my childhood classmates did (boys, anyway).

Can't help but remember seeing them huddle to trade them, holding them like a precious and brittle antique.

And I guess some now are!

TlalocW

(15,380 posts)
10. Most importantly
Thu Aug 19, 2021, 06:32 PM
Aug 2021

Will there still be a rectangle of stale, unchewable bubble gum in the new company's packs?

TlalocW

ZonkerHarris

(24,221 posts)
11. Having once been an exec at one of the largest card and comic distributors in the US I must say
Thu Aug 19, 2021, 06:37 PM
Aug 2021

this is a bad and stupid deal.
the Fanatics website can make the cards but will not have the distribution that Topps has had in place for 70 years.
It's not just about ordering a box or case of cards online.
it's about the ubiquity of them being in every store in the country.
bad move MLB.
a website can't do everything you need for your brand.

cstanleytech

(26,284 posts)
26. Since MLB is part owner of the new company could they not also run into potential legal problems?
Thu Aug 19, 2021, 11:26 PM
Aug 2021

After all there has been slight pushback from time to time to break MLB up as a monopoly so could this deal lead to that happening?

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