Marijuana Doesn't Just Sell Itself, As Marketers Face Resistance From Google, Media Companies
Source: Huffington Post
In spite of what you may think, legal pot doesn't just sell itself, marijuana's marketers are finding.
Small advertising agencies that focus on marijuana retailers say they expect demand for their work to pick up next year, when Colorado and Washington state begin allowing recreational pot sales. But even the shifting public attitude toward marijuana won't make pitching pot easy.
The marketers said they're finding much of the media industry remains hostile to pot businesses. Online search giant Google wants nothing to do with them, as do many newspaper publishers. Billboard operators are reluctant to offer them space. Even some pro-marijuana activists said they worry that an out-and-proud embrace of marijuana advertising could spark a reactionary backlash.
The ad agencies also face the legal challenge that federal law considers their work abetting a criminal conspiracy to distribute narcotics. Marijuana remains illegal under federal law, even though the Justice Department said Thursday it would not interfere with licensed recreational sales in Colorado and Washington.
Read more: http://www.huffingtonpost.com/2013/08/30/marijuana-marketers_n_3832448.html
blackspade
(10,056 posts)TBF
(32,047 posts)I would love to have it in my tea for example to help with my arthritis pain. I bet that could be done.
Kurska
(5,739 posts)WilliamPitt
(58,179 posts)hughee99
(16,113 posts)When have you ever heard a drug dealer say "Man, how am I going to get rid of all these drugs?".
surrealAmerican
(11,360 posts)...... it might not be .......
Ghost Dog
(16,881 posts)But, do bear in mind eg:
[center]
http://seekingalpha.com/article/1665832-marijuana-stocks-the-madness-is-back?source=google_news [/center]
SHRED
(28,136 posts)CanSocDem
(3,286 posts)...it used to be kind of 'immoral' to accept money for some grass. Food, shelter, a ride etc. were OK but not money. It was considered to be of greater value than money.
Once it hit the 'free-market' it was only a matter of time before its' perceived value was reduced to dollars and cents. We can thank the advertising industry for that which makes it difficult to feel sorry for them now.
Phuque Google and the rest of 'em...
Cannabis doesn't need to prove itself in the free market. It doesn't depend on the free market for its value.
.