Maryland to launch ad campaign for health insurance marketplace
Source: Baltimore Sun
Marylanders, with the help of a catchy jingle and the Baltimore Ravens, will urge residents to sign up for new health insurance coverage available through federal reforms in an advertising campaign launching this month, health officials said Tuesday.
Television, radio, online and print ads featuring the faces and voices of state residents who plan to sign up for coverage will soon proliferate in the state, including in prime spots during Ravens broadcasts and eventually billboard and transit ads. Health officials are preparing to open the Maryland Health Connection, the state's new insurance marketplace, in less than a month.
The marketing is key in getting more people insured and eventually lowering health care costs in Maryland, officials said. Lt. Gov. Anthony Brown, Rep. Elijah Cummings and health officials said they expected the ads to be an efficient and effective method to educate state residents about the opportunities in a way that grabs their attention and is understandable.
"Most people know there is major health reform going on," said Cummings, a Baltimore Democrat. "They do not know the details of signing up."
Read more: http://www.baltimoresun.com/health/health-care/bs-hs-health-reform-advertising-20130903,0,1803992.story#ixzz2dtZSoOAt
Read more: http://www.baltimoresun.com/health/health-care/bs-hs-health-reform-advertising-20130903,0,1803992.story