Apple Overtakes Coca-Cola as World’s Most Valuable Brand

[onehandle]

Source: Bloomberg

Apple has unseated Coca-Cola as the world’s No. 1 brand, as the company founded by Steve Jobs is a leader in design and performance, according to a study of the Top 100 brands by Interbrand Corp.

Apple Inc.’s brand value jumped 28 percent to $98.3 billion and Google Inc.’s rose in second place at $93.3 billion. The Coca-Cola Co. name slipped from the top spot after 13 years to third place at $79.2 billion.

“Every so often, a company changes our lives -- not just with its products, but with its ethos,” Jez Frampton, chief executive officer at New York-based brand consultancy Interbrand, said in a statement. Current Apple CEO “Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact -- a vision that has allowed Apple to deliver on its promise of innovation time and time again.”

The annual study, closely watched by the industry, determines a brand’s value by examining its financial performance, role in influencing consumer buying and ability to secure earnings. The Top 10 is rounded out in descending order by IBM, Microsoft, GE, McDonald’s, Samsung, Intel and Toyota. The 100 have a combined value of $1.5 trillion, an 8.4 percent increase from last year.

Read more: http://www.bloomberg.com/news/2013-09-30/apple-overtakes-coca-cola-as-most-valuable-brand-study-finds.html

[AgingAmerican]

1. Unless of course you are one of the slaves

....forced to build these products for 50 cents an hour in China.

[BuddhaGirl]

3. I had a friend who worked at Apple HQ

she ended up quitting because they pushed, pushed, pushed her and others in her group with no respect for their lives outside of work.

Slave drivers, she called them.

[we can do it]

6. My partner is a programmer at an Ohio ad agency (with large corporations for clients)

She and others in her group are pushed, pushed, pushed with no respect for their lives outside of work and no overtime.
That's how corporations treat their employees. It's not just Apple, FFS.

[BuddhaGirl]

7. just relating an Apple story

because that was the topic.

Have a chill pill

[we can do it]

8. It gets old around here. Corporations are fucking us all, but only Apple gets hammered daily.

[Spitfire of ATJ]

2. Eventually they will just be buying and selling logos that don't produce anything.

[savalez]

4. Isn't Apple hiding billions of dollars offshore to avoid US taxes?

That's very patriotic of them. I'm glad not a single penny of it is from me.

[onehandle]

5. Do you use the Internet or a tech device?

Then due to their many, many patents, you have given them money.