New Obamacare Ads Use Keg-Loving Holiday Partiers And Santa Claus To Sell Insurance
Source: Huffington Post
The bros, kegs and partiers are back, along with Santa Claus himself, in a new set of holiday-themed ads designed to help raise awareness for Obamacare.
The ads, which all live on the DoYouGotInsurance.com website, are a collaboration between Colorado Consumer Health Initiative and ProgressNow Colorado Education, and reference the famous "Got Milk?" ads.
In one ad called "Hallelujah", characters Susie and Nate are back and said to be "under the mistletoe." Nate gives a thumbs up with the ad reading from Nate's point of view, "OMG, she's hot! Let's hope she wants to opt into this relationship as much as I do. Now that the website is working, buying health insurance is easy-- which means all I have to worry about is getting her to make us Facebook official. I got insurance (I hope I get her too!). Now you can too. Insurance that is."
Read more: http://www.huffingtonpost.com/2013/12/11/obamacare-ads_n_4426821.html
More: From hosurance to ho-ho-hosurance for the Got Insurance? campaign
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Last edited Wed Dec 11, 2013, 04:55 PM - Edit history (1)
Did it test well when they focus grouped it?
But, who knows...it certainly grabs attention.. so maybe it will increase the rate of sign ups.
