not just her, but many of our Dem (national) candidates need to CONNECT in general, not only with key demographics but on the basic level of the COMMON TOUCH.
Her commercial can be seen at the link: http://www.wendydavistexas.com/
I won't link to anything-ABBOTT, so trust me on my description of his commercial.
Where the O.P.'s link describes the DAVIS ad as "shadowy dramatization" --- you'd better believe it. The only place her picture and name appear is at the bottom "Paid for by..." and the picture is a thumbnail. Then, in both English and Spanish versions, the thing rolls out like a "shadowy dramatization" without giving a clue where this is going, whether it's a political ad or what (until the end). It shows a car parked at the curb, the door of a house, finally just some dude from the neck down packing a vacuum cleaner into the trunk of the car. Iow, a house to house salesman on a supposed call was actually a rapist, and the case reached the state supreme court where the issue was the vacuum company's liability for not background checking, and six judges voted for the victim and one/ABBOTT voted for the company. Fine, it's a hard-hitting issue, but NOT the way it's presented.
DAVIS needs name recognition with the vast majority. She needs the COMMON TOUCH. The ad might have gone something like, (close-up picture of her) and "I'm Wendy DAVIS running for governor. I'm on YOUR side and time after time (ABBOTT) has proved that he will side with the big business interests. In (year) when he was a judge he voted against a rape victim to side with the company that didn't do a background check on their employee who raped her..." etc.
Otoh, ABBOTT not only is capitalizing on having a Latina wife, his ad is doing it in a savvy, straight to the heart, way: There (in both English and Spanish) is his elderly mother-in-law, looking straight into the camera in a close up and declaring with total focus, "I'm (ABBOTT's) mother in law and became his godmother when he joined our church..." Blah, blah. Says what a good man he is (which he's not), how he relates to "everybody" (code/Hispanics) and will be great for "everybody".
All I'm talking about here is EFFECTIVENESS. The DAVIS ad is convoluted and cerebral. His is straight to the heart, while, to be sure, talking NOTHING about issues, just emotion. With all the disadvantages DAVIS has -- finances, the TX wingnut mentality, the Hispanics not voting -- it would help if she could CONNECT on a common touch level.
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http://blogs.dallasobserver.com/unfairpark/2014/03/greg_abbott_wife_latina.php
[font size=5]We Get it, Greg Abbott: Your Wife's Latina[/font]
Greg Abbott has made it clear: He is not using his Latina wife as some sort of "prop" to woo Latino voters, and he's outraged that a Lubbock City Council member may have suggested otherwise. Never mind that the only verification of the councilman's comment came from an anonymous source quoted by a conservative blogger. Abbott is outraged. ....
For a politician who swears he isn't using his wife as a prop, however, Abbott sure is using her a lot like -- well, a prop. ....
Abbott did, however, field a couple of interesting questions about Latino outreach. He'll have to win a sizable chunk of their vote to fend off the challenge from Democrat Wendy Davis, a fact his campaign is keenly aware of, so his answers would signal his strategy. ....
“I reach out to the Hispanic community each morning when I hug my wife. My wife will be the first Latina First Lady in Texas. Additionally, I am taking my campaign to heavily hispanic populated areas explaining how I will grow jobs, improve schools and keep communities safe.” ....
Surely, Abbott's Hispanic outreach strategy is more nuanced and sophisticated than repeating "Hey, my wife's Hispanic." It'd better be.
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