Surprise! The GOP Closed the Gender Gap
In 2012, Mitt Romney lost women voters by 11 points, and Republicans lost them by 11 points. This year the GOP closed that gap—and one all-female consulting firm is a big reason why.
When Katie Packer Gage and Ashley O’Connor sat down to lunch at Boston’s Anthem restaurant one day in the winter of 2012, their conversation quickly turned to what had gone wrong with Mitt Romney’s presidential campaign.
Gage had been Romney’s deputy campaign manager, while O’Connor was director of advertising. Both took part in the campaign’s daily strategy meetings, and both were asking themselves how Romney had lost to Barack Obama by four points. That defeat was driven largely by Romney losing women voters by an insurmountable 11 points.
“Republicans weren’t doing a very effective job of communicating the Republican message to women,” said Gage. “We asked how we could go about doing that better, and ultimately that’s how Burning Glass came together.”
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http://www.thedailybeast.com/articles/2014/12/10/how-republicans-won-the-war-on-women.html
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