RE-found, so reposting:

[elleng]

GOP's Winning Frames -Lakoff

George Lakoff: "Conservative language, even when argued against, activates and strengthens conservative brain circuitry. This is extremely important for so-called "independents," who actually have both conservative and liberal moral systems in their brains and can shift back and forth. The more they hear conservative language over the next eight months, the more their conservative brain circuitry will be strengthened."


http://www.huffingtonpost.com/george-lakoff/santorum-strategy_b_1338708.html

http://www.democraticunderground.com/1002418125