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'Birthing centers for polarizing rhetoric': The outsize influence of Fox, CNN and MSNBC
https://www.washingtonpost.com/lifestyle/style/birthing-centers-for-polarizing-rhetoric-the-outsize-influence-of-fox-cnn-and-msnbc/2019/05/23/2bcc429a-7cbe-11e9-8ede-f4abf521ef17_story.html?noredirect=on&utm_term=.f9080ffbd21d"With their limited, aging viewership, you might think cable TV news would be a political afterthought and a business washout.
Instead, revenue is astronomical — $5 billion in 2017, according to Pew Research, for the big three: Fox News, CNN and MSNBC.
And the cable networks, undeniably, develop the kind of engagement that marketers call “mindshare” — especially in the political realm.
“Cable TV news has an influence today that is outsized to the literal audience that is watching it,” said Tom Rosenstiel, executive director of the American Press Institute."
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