Putin is long oil and short history
I'm not a huge fan of Tom Friedman, but this on target.
So Putin is now fighting human nature among his own young people and his neighbors — who both want more E.U. and less Putinism. To put it in market terms, Putin is long oil and short history. He has made himself steadily richer and Russia steadily more reliant on natural resources rather than its human ones. History will not be kind to him — especially if energy prices ever collapse.
So spare me the Putin-body-slammed-Obama prattle. This isn’t All-Star Wrestling. The fact that Putin has seized Crimea, a Russian-speaking zone of Ukraine, once part of Russia, where many of the citizens prefer to be part of Russia and where Russia has a major naval base, is not like taking Poland. I support economic and diplomatic sanctions to punish Russia for its violation of international norms and making clear that harsher sanctions, even military aid for Kiev, would ensue should Putin try to bite off more of Ukraine. But we need to remember that that little corner of the world is always going to mean more, much more, to Putin than to us, and we should refrain from making threats on which we’re not going to deliver.
http://www.nytimes.com/2014/03/05/opinion/friedman-why-putin-doesnt-respect-us.html?hp&rref=opinion&_r=0